Take a moment and imagine a product that is easy to use from the very beginning. Imagine you have no questions, there is no confusion. Every detail is clear. The product is completely user-friendly. This is the dream of every brand. But how can you achieve it? And once did, how can you improve it? Endless questions to get to the point. That's when customer feedback comes in.
https://blog.intellyo.com/research/why-you-shouldnt-underestimate-the-importance-of-customer-feedback/
how can you be sure that your efforts bring desired results? If you do not try to find out what your clients actually think about your service, you will never be able to give them the best customer experience.
https://blog.startquestion.com/7-reasons-why-customer-feedback-is-important-to-your-business-28e99c00eba7/
Find the five best reasons why your B2B company should be collecting consumer feedback to get the most from your sales, marketing, retention and growth efforts.
http://blog.trustpilot.com/blog/2015/9/23/5-proven-reasons-why-b2b-companies-absolutely-need-customer-feedback/