One of the most critical components of a brand's online presence is its website. But it's no longer enough just to have a website – layout, design and user experience play a huge role in the way potential and current customers perceive a company. In fact, according to HubSpot, customers will stop engaging with a website if images don't load quickly or properly, if the content and layout are unattractive, or if there's no contact information.
https://www.forbes.com/sites/forbesagencycouncil/2017/10/13/13-important-elements-to-include-when-designing-a-website/#12e7a63168de/
In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure.
https://www.forbes.com/sites/denispinsky/2018/02/12/website-design-standards/#4ce7552ff54f/
