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  1. 80% of companies consider customer experience to be one of their most powerful competitive differentiators. In order to keep pace and be a disruptor in this digital customer experience battlefield, you should consider tapping into artificial intelligence. Machines and algorithms have become increasingly smart, to an extent that they can pick up the slack and speed up different business processes.

    In this guest post, Qeedle’s Michael Deane shares some of the most effective ways AI-based automation tools can help you wow your customers.
    https://mopinion.com/how-can-ai-based-automation-tools-improve-customer-experience/
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  2. Getting your customers to review your product is a powerful strategy that should never be ignored or underestimated. It really matters what people are saying about your business so you can use this opportunity to establish a strong reputation for your brand.

    Customer reviews are powerful pieces of social proof that convince your prospects to buy and look at you as someone they can trust.
    http://business2community.com/ecommerce/how-to-create-automation-for-product-reviews-to-retain-your-customers-02268887/
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  3. WordPress is a highly versatile content management system when it comes to website designing and development. Statistically, around 75 million websites are running on WordPress web creation tool. The unique thing about this open source is a diversity of plugins. It offers over 53,000 plugins which gives myriad opportunities to augment the functionality of the website.
    https://www.calvindude.com/5-essential-wordpress-user-feedback-plugins-for-small-business-website/
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  4. SAN JOSE — In an effort to amplify their reach into San Jose communities, the city’s civilian police watchdog has launched a new website and text-messaging system to gather citizen feedback and take complaints.

    The move is a nod to the evolving modes of communication for younger residents less inclined to make a phone call or show up to the Office of the Independent Police Auditor (which just moved a block away from its previous location).
    http://mercurynews.com/2019/12/16/san-jose-police-auditor-revamps-online-presence-to-engage-residents/
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  5. With over a billion websites in the world, are you doing what is required to separate your site from the pack? Online success is entirely possible, but it doesn’t happen overnight. In order to draw new and returning customers to your website, you must implement the proper functions and test those attributes to ensure their efficiency.

    As technology like eye tracking advances, you will have to do more to retain customers, but you don’t want to forget about the basics. Below, we cover the crucial components your site should have, as well as how to protect and test these features.
    http://bdtechtalks.com/2019/12/13/website-testing-optimization-seo/
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  6. Before we can sit back and celebrate the holidays, we’ve got one more teaser on our agenda for you all: the final post of our five-part introduction blog series: Unmasking Mopinion Raspberry (which will be launched this January!). In this teaser, we will shed some light on the Data Explorer and Chart Builder. These updates are guaranteed to give you a smooth and lucid user experience.
    http://mopinion.com/unmasking-mopinion-raspberry-data-explorer-chart-builder/
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  7. When we talk about identity and access management (IAM), too often the conversation comes down to an essential trade-off between customer experience and risk. How many hoops will customers jump through before they give up? How much are you willing to lose to fraud in exchange for increased adoption on your digital channel?
    http://securityintelligence.com/posts/3-ways-to-supercharge-identity-and-access-management/
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  8. Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew half of his advertising spend was wasted. The problem, he said, was that he didn’t know which half. That’s not the case today.
    http://securityboulevard.com/2019/12/the-changing-landscape-of-customer-acquisition-engagement-and-retention-in-2020/
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  9. You already know that your customers' satisfaction is critical to the success of your business. But what about employee satisfaction? Does it matter how happy your staff is? And should you gather employee feedback? In this article, we'll take a look at how you can use a Net Promoter Score (NPS) survey to assess your employees' at-work satisfaction and loyalty to your brand, producing a metric called eNPS.
    http://business.com/articles/enps-employee-feedback/
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  10. Web designing and its understanding, user experience should be acknowledged. Users will remember their visit to a website even if they do not remember the salient features and main points of that web. And this makes it an even more critical position than knowing about the website thoroughly.

    The layout, text, interactive elements, and graphics are the main points that not only provide the user with information. But it assists the visitor’s experience, and it serves to make it a memorable experience for the user and more likely to be shared on social media for further promotion. UX design is an active fragment of web work.
    http://ventsmagazine.com/2019/12/03/everything-you-need-to-know-about-web-design-user-experience/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.