Three times in the past two weeks companies have asked me for feedback after mind-blowingly bad customer experiences.
Will my rage-fueled expletive-laden responses really pave the way for friendlier, more efficient, more relevant customer interactions? No matter how I slice or dice that question, the answer is "no." It’s as silly as asking a customer “Is there anything else I can do for you today?” without doing anything to resolve the initial issue.
http://customerthink.com/im-angry-and-frustrated-do-you-really-want-my-feedback/
There’s a famous book called “Don’t Sweat the Small Stuff” that teaches people how focusing on the little things in life is a recipe for unhappiness.
But for companies seeking to create the best customer experiences in their industry, sweating the small stuff and focusing on details can help them create a better customer experience.
https://www.forbes.com/sites/shephyken/2018/04/22/to-create-a-great-customer-experience-sweat-the-small-stuff/#c244d647f0f6/