When you're a high-level executive, it doesn't take much to lose track of what's going on at the lower levels of a business. In fact, it takes a special kind of executive to take lower level complaints seriously. It could be the key to a better business.
We asked members of the Forbes Technology Council if it was important for executives to listen to customer complaints. Overwhelmingly the answer was yes it is important, but the answers given all pointed to different reasons. Here is some of what was said.
https://www.forbes.com/sites/forbestechcouncil/2018/07/17/11-insights-gained-from-executives-listening-to-customers/
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