If B2B sales leaders want to generate organic growth, they must strive to know their customers' businesses as well as or better than their customers do. They need to bring outcome-driven ideas and analytics-based solutions to meet customers' challenges.
This takes more than a periodic customer survey. It requires a sales approach that is steeped in advanced analytics.
https://www.finchannel.com/society/75241-the-biggest-factor-in-b2b-companies-growth-are-qualitative-customer-data/
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