There’s a number of reasons why customers aren’t so keen on providing feedback these days. Online feedback forms take time to access, the process isn’t convenient and filling out a comment card is about as exciting as watching paint dry. So, how do you motivate customers to give you feedback? After all, feedback helps you improve your business, measure customer satisfaction and relate to your audience on a human level.
https://blog.fivestars.com/how-to-motivate-customers-to-give-feedback/
Your website tells visitors your business story, educates them on the products/services, funnels them to the point of interest and finally converts them into a customer — The only reason a website even exists, is for its visitors. That’s why visitor feedback is cardinal!
https://medium.com/zargethq-stories/what-motivates-website-visitors-to-share-feedback-70cdf0d3b373/