About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website and it was a real fixer-upper.
As I learned from "Sex and the City," before making any major relationship decision, you have to discuss it with your friends over lunch. In this case, it was a friend who also works in marketing for a B2B tech company and also happened to have just finished a website redesign (I know, I need to branch out).
I listened selectively and ended up ignoring half of his advice.
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