tjeerdtraats: marketing*

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  1. When a new entrepreneur pursues their dream of running their own business, one of the really important tasks is marketing strategies to get the company off the ground. One of the first techniques that entrepreneurs start with is digital marketing. Here are four digital marketing strategies to grow the new company via the internet...
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  2. What if I told you that instead of testing only two different versions of your website, you could test 94 million different versions? It may seem impossible, but that’s exactly what Intellimize can do.

    Using machine learning to update its algorithm on the fly, Intellimize wants to shake up the way marketers test and optimize websites. The niche is currently dominated by one-on-one A/B testing.
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  3. About 150 years ago, the legendary retailer John Wanamaker quipped, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Throughout the ensuing decades, many CEOs have echoed Wanamaker’s lament as they have struggled to quantify their return on marketing investment. Some marketers have despaired of ever being able to connect a sales impact to a specific and unique element of complex and multi-faced marketing plans – preferring instead to use their “gut” to guide marketing decisions and to rely on anecdote or vanity metrics to justify the results. However, in our era of data-driven marketing, this “know-nothing” approach has become increasingly untenable as CFOs and CEOs demand more exacting demonstrations of marketing ROI. And indeed the science of marketing attribution has come a long way since Wanamaker’s day.
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  4. There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
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  5. About a year ago, I became digital director at (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper.

    As I learned from "Sex and the City," before making any major relationship decision, you have to discuss it with your friends over lunch. In this case, it was a friend who also works in marketing for a B2B tech company and also happened to have just finished a website redesign (I know, I need to branch out).

    I listened selectively and ended up ignoring half of his advice.
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