When it comes to the retail customer experience, creating and developing a seamless CX isn't just a focal point for the big brand names and national retailers. It's also a must for the smaller and mid-size retailer.
Yet oftentimes the SMB retail operator doesn't have a tremendous budget or internal resources to take on the crucial CX effort and it can sometimes fall into the cracks within the day-to-day operations of running a small retail shop.
But as one expert shares, that doesn't have to be the scenario as developing a rewarding retail customer experience doesn't necessarily equate to spending thousands, hiring on staff or contracting out for services.
One of the best, and quickest, approaches is understanding that a customer experience does not end once the purchase transaction has ended, according to Pam Slim, author, consultant and small business expert.
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