Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew half of his advertising spend was wasted. The problem, he said, was that he didn’t know which half. That’s not the case today.
http://securityboulevard.com/2019/12/the-changing-landscape-of-customer-acquisition-engagement-and-retention-in-2020/
"Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success."
http://customerthink.com/transform-your-customer-journey-and-accelerate-growth/
