The world around us is becoming increasingly digital and we are more connected than ever before. This impacts all areas of our lives, including how we shop. Previously, consumers would pick a product based on a brand’s advertising. Today, they often favor online reviews and other user-generated content.
https://www.forbes.com/sites/forbestechcouncil/2019/02/26/taking-a-social-approach-to-cx-in-the-digital-age/
The average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to offer more efficient experiences, it might be time to ask what it’s for in the first place. Here are a few ways brands have stopped sitting on their data and actually used it to solve some of the industry’s most annoying problems.
https://www.clickz.com/3-ways-using-data-solve-customer-problems/
