Utilizing your customers’ feedback in a constructive way can help improve your customer relations as well as increase your business’s success. Here are some things to keep in mind when considering customer feedback surveys for your business.
https://daveschoenbeck.com/pro-tips-to-leverage-customer-feedback-surveys/
Feelings matter. Science tells us that our emotions influence the decisions we make -- more so than rational thinking and objective data do. If you're a business leader, this might make you wonder how your customers' emotions affect your company's performance.
It's a smart question. Gallup research demonstrates that emotions influence business outcomes more than leaders realize. In fact, behavioral economists have estimated that emotional factors comprise up to 70% of economic decision-making. Gallup senior scientist emeritus Daniel Kahneman discusses this phenomenon in his New York Times bestseller Thinking, Fast and Slow.
https://www.gallup.com/analytics/244607/why-b2b-leaders-touch-customers-feelings.aspx?g_source=link_WWWV9&g_medium=TOPIC&g_campaign=item_&g_content=Why%2520B2B%2520Leaders%2520Should%2520Get%2520in%2520Touch%2520With%2520Their%2520Customers%27%2520Feelings/
Many businesses track metrics like customer acquisition cost, time on site, conversion rates, and bounce rates. However, these metrics fall short when you’re trying to understand customers’ experience with your business and how its performance relates to their expectations. And if you fail to meet their expectations, their likelihood of staying with the business goes down and their lifetime value declines.
Here are four effective strategies for getting quality customer feedback.
https://homebusinessmag.com/sales/customer-service/get-quality-customer-feedback-4-effective-strategies/
Feedback, as they say, is a gift. Research bears this out, suggesting that it’s a key driver of performance and leadership effectiveness. Negative feedback in particular can be valuable because it allows us to monitor our performance and alerts us to important changes we need to make. And indeed, leaders who ask for critical feedback are seen as more effective by superiors, employees, and peers, while those who seek primarily positive feedback are rated lower in effectiveness.
https://hbr.org/2018/05/the-right-way-to-respond-to-negative-feedback/
The purpose of feedback is to reinforce positive behaviors that contribute to performance or eliminate negative behaviors that detract from performance. Giving feedback is one of the most important part of a manager’s job. Good employees need and want to know how they are doing. Effective managers work hard to master the art and process of conducting difficult conversations and offering meaningful praise.
https://www.thebalance.com/good-and-bad-examples-of-feedback-2275923/
