Customer experience (CX) is what sets you apart from the competition. While SEO plays a pivotal role in making the customer aware of your brand, SEM is crucial to delivering the right kind of message, at the right time to nudge your prospect to make that purchase. Though different strategies, SEO and SEM have to work in tandem for a fruitful customer experience. Here’s how to best tweak your customer experience strategy with SEO and SEM in mind.
A happy customer is the ultimate goal of any marketing strategy. SEO and SEM are two sides of the same coin ― both aim at reaching a prospect and making an impact so he becomes a customer. Though strategically different, SEO and SEM specialists have to integrate their efforts to provide a seamless and fruitful CX.
https://www.martechadvisor.com/articles/seo/boost-cx-with-seo-and-sem/
