Tags: website-activities*

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  1. Getting to know more about an organization’s customers is the key pursuit of every marketing department. Marketers have consistently been coming up with innovative ways to collect customer data. The process usually starts with defining buyer personas and ends with customer satisfaction surveys.

    You need to start collecting data at every step of the way even before a casual visitor reading your latest article becomes your customer. This is especially crucial in a B2B marketing context.

    So, if you’re looking for slightly different ways to collect data in your pursuit of building a solid database, you will learn 5 smart ways to capture B2B customer data.
    https://www.martechadvisor.com/articles/data-management/smart-ways-to-capture-b2b-customer-data/
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.