How do you ensure your e-commerce brand is able to stand out among its competitors and impress your customers? You focus on customer experience (CX) with great intensity. A full 76% of consumers see CX as a clear indicator of how much your company values them. Today, 89% of organizations are already competing on customer experience. No wonder as good CX also translates into profit. According to Forrester, improving CX can increase profitability at a rate of 5.1 times compared to those who do not.
https://www.forbes.com/sites/andrewarnold/2019/02/13/5-cx-improvements-e-commerce-brands-have-to-make-this-year-to-remain-competitive/
CX is about future-proofing your business by ensuring that your commercial model is always looped into your customers' needs, perceptions, values, beliefs, motivators, and detractors.
There is a lot already known about the positive impact CX can have on a business, including increasing revenue and customer retention, but what happens when you neglect the framework as a whole or implement a poor quality solution?
https://www.cmo.com.au/blog/experience-design/2018/09/25/5-common-mistakes-to-avoid-in-scalable-customer-experience/
If there’s one thing we know for sure, it’s that customer experience is the fundamental driving force behind eCommerce as we know it. Gartner predicted that by this year, more than 50% of organisations would implement significant business model changes in a bid to improve their overall customer experience. So clearly we’re not just talking about the importance of having a picture-perfect online store here. Not even close. Because, in reality there isn’t a single aspect of the eCommerce journey where customer experience isn’t important. From website navigation to the checkout process, to shipping and logistics, to returns – there’s an opportunity at every step of the process to provide your customers with a positive experience or a negative one.
https://internetretailing.net/customer/customer/4-ways-that-online-retailers-can-gather-quality-feedback-to-improve-customer-experience-18019/
The digital customer experience evolves rapidly. With every new smartphone release and operating system update comes room for improvement with how consumers experience your brand. Smart CX strategies focus on not simply implementing new ideas for a quality experience, but also improving upon how customers currently interact with the overall digital presence. Here are 4 tips for improving the digital customer experience in 2019.
https://smartercx.com/4-digital-customer-experience-strategy-tips-for-2019/
By 2020, customer experience (CX) will overtake price as a key product differentiator. While there are many ways to improve CX – ease of use, innovation and speed are just a few – personalization has recently been found to be the #1 priority for organizations looking to improve their customer experience.
https://www.business2community.com/customer-experience/3-ways-to-do-more-with-customer-experience-personalization-02134112/
Artificial Intelligence is everywhere. From Google’s Arts & Culture App—which uses facial recognition technology to match selfies to thousands of artworks—to Pizza Hut’s plans for driverless pizza delivery.
The application of Artificial Intelligence to improve the customer experience is on the rise. In fact, this year the Consumer Electronic Show featured its first ever Artificial Intelligence Marketplace to showcase the latest innovations designed to perform human tasks. Products ranged from big data analytics to speech recognition to advanced decision-making to predictive technology. Many of these solutions are already being leveraged by great companies to add a magic touch to their services.
Are you taking advantage? If not, here are three ways you can apply Artificial Intelligence to improve your customer experience.
https://customerthink.com/3-ways-to-apply-artificial-intelligence-to-improve-your-customer-experience/
With a new year comes new opportunities to examine the experience being offered to customers and to find ways to continually improve it.
Recently, customer experience (CX) professionals, thought leaders and members of the CX Accelerator community shared their New Year’s resolutions on the Experience This! Show podcast. These can be used as thought-starters for developing customer experience goals for 2019 in your business.
https://www.forbes.com/sites/dangingiss/2019/01/03/13-customer-experience-professionals-share-their-cx-new-years-resolutions/
Today, customer experience will make or break a business. The pressure is on to create powerful customer experiences at every touch point. Here's how to build a team that delivers on that promise.
https://www.itweb.co.za/content/GxwQD71A6Ln7lPVo/
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