“Our company is trying to get away from Big Design Up Front. Why doesn’t UX get fast feedback and iterate?” the conference attendee asked. Considering a multi-step process, he asked why UX doesn’t design step 1, deliver that, design step 2, deliver that, etc.
Imagine your company is setting up a new workflow for a customer to register and sign up for your system. The customer will need to complete a process where they create an account (or at least choose a password), select the level of service wanted, enter payment details, review the order, then complete it and get a confirmation message.
https://www.cmswire.com/digital-experience/why-doesnt-ux-get-fast-feedback-and-iterate/
"Large corporations have dominated the market for a long time, but things are rapidly changing. Disruptive startups, of which there are many, are posing a threat to the seemingly unshakable market positions of these large established firms.
By scaling agility across all business units and product groups, digital giants should design and build features much more quickly, get early customer feedback and enhance them in rapid iterations."
http://techcircle.vccircle.com/2018/04/30/what-large-enterprises-can-learn-from-tech-startups/
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