Examining your customer’s sentiments towards your service is essential, especially if you wish to better understand and improve your customer’s experience with your services. If you’re looking to do so, the best way may be to simply ask them.
Here are various tips to gather quality customer feedback to improve the services you offer:
https://www.readitquik.com/articles/business-support-solutionsservices/9-ways-enterprises-can-improve-their-services-with-quality-customer-feedback/
"Large corporations have dominated the market for a long time, but things are rapidly changing. Disruptive startups, of which there are many, are posing a threat to the seemingly unshakable market positions of these large established firms.
By scaling agility across all business units and product groups, digital giants should design and build features much more quickly, get early customer feedback and enhance them in rapid iterations."
http://techcircle.vccircle.com/2018/04/30/what-large-enterprises-can-learn-from-tech-startups/