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11. 3 Ways to Do More with Customer Experience Personalization

    By 2020, customer experience (CX) will overtake price as a key product differentiator. While there are many ways to improve CX – ease of use, innovation and speed are just a few – personalization has recently been found to be the #1 priority for organizations looking to improve their customer experience.

    https://www.business2community.com/customer-experience/3-ways-to-do-more-with-customer-experience-personalization-02134112/

    Tags: customer-experience, personalization, cx, customer-journey, ai by eringilliam (2018-11-06)

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12. A Digital Feedback-Fueled Approach to Personalisation [White Paper]

    In this white paper, Mopinion talks about the criticality of offering a personalised journey to online customers, how customer profiles are driven by digital feedback, as well as how to collect, analyse and report on both feedback data and customer data (with lots of practical tips).

    https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/

    Tags: white-paper, personalization, customer-profiles, digital-feedback, customer-data, segmentation by eringilliam (2018-12-17)

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