Brought on by sharply heightened customer expectations and the rapid growth of digital channels and touchpoints, digital customer experience (CX) is exponentially shaping the strategy of many businesses today. According to Walker Information, ‘by 2020, customer experience will overtake price and product as the key brand differentiator’
https://mopinion.com/top-10-best-guides-digital-customer-experience-experts/
Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers.
https://mopinion.com/collecting-feedback-on-website-content/
From my role at Mopinion I frequently make analyses of the feedback our clients receive. These analyses show that there is often still a lot to gain in terms of user experience. In this blog I will provide seven focal points you as a marketer can use in order to achieve quick-wins to improve the user experience of your website.
https://mopinion.com/7-user-experience-quick-wins-to-improve-your-website/
Closing the loop is a key concept in customer experience management – essentially you are aiming for a profitable conclusion by ensuring customers and prospects ultimately buy from you and remain happy, loyal customers. Customer feedback is not only valuable for fixing online sales and service processes; it is also an ideal opportunity to convert an interested visitor into a customer.
https://mopinion.com/6-tips-for-effectively-turning-online-customer-experience-insight-into-the-right-actions/
In this infographic, we take a closer look at the overall volumes of feedback per industry and how the private and public sectors compare as well as some other interesting figures.
https://mopinion.com/online-feedback-volumes-per-industry/
A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
The technology industry is an intensely competitive one and as such, the key to survival for businesses in this industry is often constant innovation and meeting the needs of their customers. With this, the online customer journey for tech companies can be quite complex.
https://mopinion.com/online-customer-journey-tech-companies/
What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals.
https://mopinion.com/5-types-of-online-feedback-form-questions/
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