Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
https://mopinion.com/5-types-user-experience-testing-tools/
Skoda works with Mopinion to listen to website visitors and to further strengthen relationships with their online customers.
https://mopinion.com/customer-success-story-skoda-optimising-overall-user-experience/
The Customer Experience (CX) is the preoccupation for most customer facing organisations. In an age where customer service is the definitive part of many retail offerings, CX is a key ingredient in retaining and growing the customer base.
https://mopinion.com/the-difference-between-a-user-experience-and-a-full-customer-experience/
Luckily there are countless resources available these days for monitoring customer experience, and provided we use these resources the right way we can prevent or remedy a lot of irritations. We have put together a top 10 of irritations based on the customer feedback that we collect for our clients.
https://mopinion.com/the-ten-biggest-website-irritations/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
From my role at Mopinion I frequently make analyses of the feedback our clients receive. These analyses show that there is often still a lot to gain in terms of user experience. In this blog I will provide seven focal points you as a marketer can use in order to achieve quick-wins to improve the user experience of your website.
https://mopinion.com/7-user-experience-quick-wins-to-improve-your-website/
Online feedback reporting specialist Mopinion is to showcase how its feedback analysis solutions can help businesses to monitor and tailor their digital customer experience strategies. Mopinion proudly announces they are a Gold Sponsor of the Digital Analytics Congress 2016 which is being held October 12th in Utrecht – the Netherlands.
https://mopinion.com/gold-sponsorship-digital-analytics-event/
Almost all of us, as consumers, experience different frustrations and irritations online. The tricky part here is for companies to be able to identify where these pain points are. Mopinion has researched the top ten online irritations of 2016.
https://mopinion.com/top-ten-online-irritations-2016/
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