What is the point of a website? Depending on who you ask you will get a plethora of answers. Some websites are designed to help you show up in google, others are there for credibility purposes, some are to sell products and services directly from the website. No matter what your answer is, in the end, they all come down to one thing. Selling! The world runs on the all mighty dollar, and the ability to sell is critical to all efforts of your business.
https://smallbiztrends.com/2017/04/sell-services-online.html/
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year.
https://www.webpronews.com/5-ways-artificial-intelligence-benefits-ecommerce-businesses/
xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
Clearly, businesses need a website. Regardless of how prospective customers hear about your particular enterprise, many will check your website before deciding to purchase. In some ways, a website has become an electronic "business card." And if you don’t have one, your business may not be seen as legitimate.
https://www.entrepreneur.com/article/254396/