Starbucks uses China as a testing ground for its new website: What's improved, what's expected.

1 bookmark(s)

  1. Starbucks uses China as a testing ground for its new website: What's improved, what's expected.
    Starbucks released its brand new website solely for China on February 27th, a strong step forward in its digital flywheel strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giants aspirations?
    https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
    Tags: website-feedback, web-feedback, ux, user-experience, ux-design, ui, user-intelligence, ecommerce, by tjeerdtraats (2018-03-02)
    Voting 0

Make sure to check out our other labels too:

User Feedback News logo

User Feedback
Customer Experience News logo

Customer Experience
Customer Feedback News logo

Customer Feedback
User Experience News logo

User Experience
Voice of Customer News logo

Voice of Customer
About - Made with in Rotterdam

Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.