Starbucks released its brand new website solely for China on February 27th, a strong step forward in its “digital flywheel” strategy (Rewards + Payment + Personalization + Ordering). How well does it fare in terms of UX/UI and fulfilling the coffee giant’s aspirations?
https://technode.com/2018/03/01/starbucks-uses-china-as-a-testing-ground-for-its-new-website-whats-improved-whats-expected/
Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.
Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.
Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
https://designmodo.com/learnable-web-design/
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