Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts. Although all these elements are important, it’s also important to realise that people do business with people. So success comes from creating both a voice and visuals that work together. Relatable marketing efforts can go a long way to boost engagement and brands that make an emotional connection with their customers are twice as likely to retain them.
Here are some simple tips for bringing out your brand’s human side:
https://www.lancashirebusinessview.co.uk/humanising-your-brand-108371/
It's not a question. Digital customer engagement and service is on the rise. Customers are of the hope that businesses will in day’s to come, implement digital channels to solve service issues and complete transactions. According to Zendesk, 70% of customers expect companies to have a self-service option in their websites and 50% expect to solve issues concerning products or services themselves.
The key to keeping the human element in digital customer experience is legitimacy, and implementing a true people-centred core whereby all dealings are individual.
In the past, companies have been looking for customer interactions in product planning and selling viewpoint, with little focus on who the customer was. Keeping the human element entails concentrating on long-lasting relationships and genuine partnerships with customers. Companies that focus proactively on creating lasting relationships that align with the customer’s goals have better results and outcomes.
Here are a few ways to humanize the customer experience.
https://dataconomy.com/2018/08/how-to-keep-the-human-element-in-digital-customer-experience/
