The use of metrics is a practice businesses apply to nearly all aspects of their organisation. Whether that’s finance, competition, customer requirements, expectations, employee performance, or marketing, metrics matter. Metrics reflect and support the strategies of these business areas, giving us leverage to improve in any way we can. So why would this be any different when collecting online customer feedback? And while we’re on the subject, what is a customer feedback metric?
https://mopinion.com/what-is-a-customer-feedback-metric/
Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention Customer Effort Score (CES)?
Is one enough or should you implement several metrics? Does it actually matter? Here, we discuss the two arguments: Pro and against.
http://customerthink.com/does-it-matter-which-customer-experience-metric-you-choose-2/
"In the latest episode of behind the numbers analyst Jillian Ryan discusses the importance of the full customer experience. She talks about how B2B marketers are collecting qualitative feedback, what the most important customer value metrics are and what types of loyalty programs they are using."
https://www.emarketer.com/content/which-customers-are-your-most-valuable/
In the world of business, and more specifically customer experience, the focus on single number metrics, whether that be NPS, CES or CSAT, has for many reached mythical proportions. But very much like baseball, they rarely tell the whole story, or even the right story, when it comes to measuring true business success through a customer’s eyes, and their resulting emotions.
http://customerthink.com/measuring-what-matters-for-positive-customer-outcomes-the-end-is-insight/
Customer experience is critical to the success of any organization. As the 2018 KPMG Customer Experience Excellence report states, organizations that fail to meet customer experience (CX) expectations “rarely get a second chance.”
Yet KPMG and other consulting firms report that customer expectations for CX are rising faster than companies’ efforts to meet those expectations, so it is important for companies to be able to gauge the success of their CX efforts. To do that, they need metrics, and some metrics are better indicators of CX success than others.
Here’s a look at what marketers say are the top five CX metrics.
https://www.cmswire.com/customer-experience/customer-experience-measurement-back-to-basics/
Are you responsible for measuring the progress your company is making in improving customer experience? If the answer is yes, I’m sure that at some point you needed to decide which metric (or metrics) to use for that job. Did you choose the ubiquitous Net Promoter Score (NPS)? Or perhaps CSAT, the traditional customer satisfaction metric? And don’t overlook the more recent entry, the Customer Effort Score (CES).
https://www.cmswire.com/customer-experience/does-it-matter-which-customer-experience-metric-you-choose/
The Customer Effort Score (CES) is a metric that quantifies customer loyalty. It measures how much effort a customer has to expend to obtain an answer or solution to a problem. The CES metric is used in two ways. The first asks how much personal effort the customer expended to resolve his or her issue. It’s often reported on a scale of one to five, where one refers to the least effort and five the most. Using this format, you want as low a number as possible.
The second format of the CES metric asks customers to agree or disagree with a statement that solving the problem took little effort. In this format, customers who choose five “Strongly Agree” that it took little effort, while those who choose one “Strongly Disagree.” Here, your goal is to achieve the highest number possible.
https://www.business2community.com/customer-experience/monitor-your-customer-effort-score-ces-to-determine-customer-loyalty-02111647/
Incentivising CX initiatives is a shortcut to damaged relationships with customers and employees, say Maxie Schmidt and Sam Stern. Here’s why.
https://www.marketingmag.com.au/hubs-c/opinion-forrester-cx-mk0818/
This article discusses the steps and necessary metrics to drive account retention and expansion:
+ Common issues facing Customer Success (CS) teams
+ How to resolve and prevent those issues
+ The process for resolving those issues
+ The leading metrics that ensure you’re on track to accelerate profitable growth
+ Resources (including a whitepaper and template) to put this system into action
https://www.business2community.com/customer-experience/the-power-of-leading-indicators-in-customer-success-heres-what-to-measure-02067946/
Many businesses track metrics like customer acquisition cost, time on site, conversion rates, and bounce rates. However, these metrics fall short when you’re trying to understand customers’ experience with your business and how its performance relates to their expectations. And if you fail to meet their expectations, their likelihood of staying with the business goes down and their lifetime value declines.
Here are four effective strategies for getting quality customer feedback.
https://homebusinessmag.com/sales/customer-service/get-quality-customer-feedback-4-effective-strategies/
