Salespeople should stop looking at feedback as complaints. They tend to attach a negative aspect to it, so they are rarely happy to get it. But in fact, feedback is essential to their success, even when it truly is negative. Why? – Because it teaches you where you need to make improvements in your offer.
According to survey findings by ReviewTrackers, 53.3% of customers expect businesses to respond to their reviews within a week. Chatmeter found that failing to reply to reviews will increase the customer churn by up to 15%. We’re talking about online reviews here, but we can safely extend those expectations to the feedback that customers give for any products they purchase.
As a salesperson, you should never ignore feedback data. In fact, you should ask for it. But how should you collect customer feedback, and how should you analyze it? You should have a methodical approach to this. Let’s start by listing the main questions that you should ask when collecting and analyzing feedback data.
https://salespop.net/sales-professionals/7-questions-to-consider-when-analyzing-customer-feedback/
Customer journey mapping is a tool for businesses to visualize their customer’s experience. It helps companies to gain a comprehensive view of the needs of customers and their behavior when they interact with the brand. With the aid of customer journey mapping, organizations can understand how their customers travel through the entire sales process and their possibility of returning to the brand. This approach helps decision-makers to stay focused on customers and make each step of the buying experience easier for potential leads.
https://www.businesswire.com/news/home/20190102005242/en/Customer-Journey-Mapping-Bridging-Gap-Sales-Marketing/
In B2B e-commerce you must focus on your online tactics and technology, bringing in new customers, and keeping the existing ones happy. You also have to maintain an optimal revenue mix of new and repeat customers, to boost business growth and achieve sales goals. We discuss five B2B e-commerce tips to boost sales and increase repeat customers.
https://www.martechadvisor.com/articles/ecommerce/improve-b2b-e-commerce-sales-and-increase-repeat-customers/
There is no doubting that the CRM industry is a thriving one. According to Gartner, CRM is now considered the largest of all software markets – with a worldwide revenue of nearly $39.5 billion. Research director at Gartner even stated that CRM will ‘be the fastest growing software market with a growth rate of 16%’ in 2018. So why is this software so in vogue? CRM software now lies at heart of most marketing and sales operations. These businesses are trying to avoid silos and make information available to their employees wherever they are. Plus it’s proven to be an efficient way of obtaining the much sought-after ‘360 degree view of the customer’.
https://mopinion.com/best-enterprise-crm-software/
As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
http://www.customerexperienceupdate.com/feedback/?open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
Mopinion is urging online marketers to look more closely at the way they gather feedback and to consider using more proactive tools to comprehensively understand their potential clients’ needs.
https://mopinion.com/uk-companies-losing-out-on-sales-due-to-poor-customer-feedback-measurement/
