In this white paper, Mopinion talks about the criticality of offering a personalised journey to online customers, how customer profiles are driven by digital feedback, as well as how to collect, analyse and report on both feedback data and customer data (with lots of practical tips).
https://mopinion.com/white-paper-a-digital-feedback-fueled-approach-to-personalisation/
AI can help make customer experiences more personalized, accurate, and effortless. Through audience segmentation, customer communication, and product recommendations, AI is able to enhance marketing strategies at scale in a way humans can’t by themselves.
In a world where customers are looking for smooth experiences and information at their fingertips, AI-enabled tools can make the difference in marketing.
https://www.clickz.com/using-ai-personalize-marketing-strategy/
If you want to grow your turnover by 100 percent, you could try doubling the number of your customers. But think about how many people you’ll have to recruit, the infrastructure you’ll have to expand, and mistakes you’ll make along the way. What will the financial implications of all this be?
On the other hand, if you increased the number of your customers, their purchase frequency and average transaction value each by 25 percent, you’ll still double your turnover. All this at a fraction of the time, effort, risk, manpower, and infrastructure. Now let me elaborate on five techniques you can deploy to achieve this.
https://yourstory.com/2018/10/ways-to-get-customer-purchase-from-you-again/
