The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
A Feedback button on your website is a great way to start gathering insights into WHY your visitors do what they do on your site. Using their feedback you can make improvements to the User Interface (UI), fix bugs and ultimately improve conversion rates.
https://mopinion.com/how-to-increase-feedback-response-rates/
I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped into my head of ‘what must our clients think when they see this?’
https://mopinion.com/the-three-categories-of-online-customer-feedback/
Looking for ways to optimise your online channels for your customers? Do you want to know why that one customer left your online funnel for what seems like no obvious reason? Obtaining insights into how you can tackle the different obstacles keeping you from achieving a smooth customer journey are pivotal to your business’ success.
https://mopinion.com/mopinion-to-participate-in-keynote-at-talent-circle-conversion-optimisation/
Due to the increased demand in feedback analytics software among small and medium-sized businesses (SMBs), Mopinion has just launched a new pricing package known as the ‘Mopinion Starter’. This is a lightweight plan geared towards businesses who are just starting up their online feedback feedback programmes.
https://mopinion.com/mopinion-introduces-a-new-starter-plan/
As feedback analytics experts, we know how important it is to listen to customer feedback so it probably won’t come as a surprise to many of you when we tell you, “We use customer feedback too”! As a result of our most recent feedback, we’ve been able to make quite a few improvements to our software over the past month, including several new features.
https://mopinion.com/may-product-update-new-features-released/
In this partner video, N3Wstrategy’s Founder and Managing Partner, Nils Schmeling testifies to the importance of listening and measuring the Voice of the Customer (VoC) for the sake of improving the online customer experience. N3Wstrategy chose to partner up with Mopinion to provide just that for its clients.
https://mopinion.com/mopinion-releases-partner-video-featuring-n3wstrategy/
A lot of companies out there heavily rely on the same feedback strategy: ‘tacking’ a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they don’t realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
https://mopinion.com/quick-guide-asking-the-right-questions-in-an-online-feedback-form/
Cart abandonment is an issue that is plaguing thousands of ecommerce merchants around the world. A 2016 study found that 74.3% of all online shopping carts are abandoned globally. That means that out of every four shoppers on your site, three of them are likely to abandon their order altogether for whatever reason.
https://mopinion.com/how-to-reduce-cart-abandonment-with-online-feedback/
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