eringilliam: customer-experience*

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  1. Self-organizing models of governance, like holacracy, are comprehensive approaches to structuring and running businesses. They replace the top-down hegemonic system most enterprises still use, replacing the traditional schema with a new way of distributing real authority that instills adaptiveness and employee engagement in the fabric of an organization. Leaders have always delegated, but what makes holacracy different is that it delivers real control and responsibility. This is not delegation but actually a far more interesting and human activity of giving up power, distributing trust among an organization’s workers.
    https://customerthink.com/what-can-customer-experience-take-from-holacracy-and-other-self-organizing-business-models/
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  2. Artificial Intelligence is everywhere. From Google’s Arts & Culture App—which uses facial recognition technology to match selfies to thousands of artworks—to Pizza Hut’s plans for driverless pizza delivery.

    The application of Artificial Intelligence to improve the customer experience is on the rise. In fact, this year the Consumer Electronic Show featured its first ever Artificial Intelligence Marketplace to showcase the latest innovations designed to perform human tasks. Products ranged from big data analytics to speech recognition to advanced decision-making to predictive technology. Many of these solutions are already being leveraged by great companies to add a magic touch to their services.

    Are you taking advantage? If not, here are three ways you can apply Artificial Intelligence to improve your customer experience.
    https://customerthink.com/3-ways-to-apply-artificial-intelligence-to-improve-your-customer-experience/
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  3. When considering the imminent implementation of the General Data Protection Regulation (GDPR), it is understandable that many organisations may see the application of stringent privacy laws and the ability to personalise the customer experience as opposing ideals. But with the deadline just a month away, it’s time to have a swift rethink.

    GDPR should, in fact, be thought of as a key feature for improving the overall customer experience, not a hindrance. The new rules aim to protect as many rights as possible when it comes to how consumer’s data is stored and have been developed holding the EU data subject as a central priority. Therefore, if a customer desires and, indeed, consents to a personalised experience, organisations can – and definitely should – ensure that they receive one.
    https://www.itproportal.com/features/personalising-the-customer-experience-in-the-midst-of-gdpr/
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  4. Shep Hyken knows a thing or two about customer experience. He needs no introduction in industry wide circles, but in case you’re not familiar with his name: Shep is an award-winning customer service and customer experience speaker, a New York Times and Wall Street Journal best-selling author, A.K.A the Chief Amazement Officer of Shepard Presentations.

    We talked to Shep as we were intrigued by his story and what we can learn from his vast experience in the industry.
    https://customerthink.com/10-insider-customer-experience-tips-according-to-shep-hyken/
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  5. There’s a famous book called “Don’t Sweat the Small Stuff” that teaches people how focusing on the little things in life is a recipe for unhappiness.

    But for companies seeking to create the best customer experiences in their industry, sweating the small stuff and focusing on details can help them create a better customer experience.
    https://www.forbes.com/sites/shephyken/2018/04/22/to-create-a-great-customer-experience-sweat-the-small-stuff/#c244d647f0f6/
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  6. While the internet has opened up new markets for businesses around the world, it has also allowed competition from companies globally. In the 21st century, many companies are facing hordes of competition in almost every market.

    This level of competition has increasingly led companies to research for new ways to get customers while retaining their existing customer base as well. Customers, being more informed than ever due to technology, now expect a certain level of customer service at all times. They assume that your team will have an up to date CRM system and that you will have the tools in place to not only respond to their concerns quickly but also address their issues.
    https://www.comm100.com/blog/measure-customer-experience.html/
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  7. The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences.

    But you’d be wrong.

    In today’s shopping climate, retailers and brand leaders seem to understand that putting customers first is the only way to thrive — but they don’t always act like it. In a new research report, Consumer Experience in the Retail Renaissance, we surveyed more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders about their approach to consumer experience.

    Our report found that most brand leaders pay lip service to consumer experience, but not due attention. Download the full report for more details and data.

    These findings may be a bit surprising given the near complete power shift from brands to consumers. A few proof points:
    https://www.salesforce.com/blog/2018/04/customer-experience-underdelivered.html/
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  8. In digital environments, it’s fairly simple to gauge customer attitudes—at least in part—based on the behavior of those customers. If they come back to the website over and over, they are very satisfied with what they find there, they are gluttons for punishment, or they are your Mom.

    Email provides its own built-in success metrics in the form of open rates, click-through rates, unsubscribe rates, and the rest.

    Online forms have conversion rates to infer similar achievements.
    http://www.convinceandconvert.com/baer-facts/easy-feedback-mechanisms-are-key-to-customer-experience-optimization/
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  9. There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
    https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
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  10. Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply couldn’t resist adding a little Halloween ‘flair’ to our blog. So – in light of the holiday – we want to emphasize several ways online feedback can prevent your customers from having a ‘scary’ customer experience!

    But before we begin, it’s important that you become acquainted with the most common ‘horrors’ (or irritations) that online customers often encounter; horrors that can tarnish the customer experience and ultimately (if not resolved), put these customers off to your brand...
    https://mopinion.com/3-ways-online-feedback-can-prevent-a-scary-customer-experience/
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.