An interesting article on NewMR by Ray Poynter prompted this post. He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days.
In its simplest form a customer first strategy is about thinking customer first in everything you do. Yes I know it sounds easy but it really isn’t. That it doesn’t come naturally, at least to start with. And that it involves a culture change to move the organisation in this direction. But I can assure you it’s worth it; its value is now well proven.
http://www.customerexperienceupdate.com/?open-article-id=8104004&article-title=what-a-customer-first-strategy-is--and-what-it-s-not--&blog-domain=c3centricity.com&blog-title=c3centricity/
Customer feedback always plays a big role in your business growth. Every business organization tries to reach more customers with their satisfactory services. Being a service provider your responsibility is not only limited to the services but also you have the depth to understand customer requisition and their cause of dissatisfaction. Here all types of feedback are essential for continuous business improvement. Converting pessimism into optimism is the key element that ensures business success. Numerous processes are there to collect and measure your customer response.
https://www.techejobs.com/blog/reasons-prove-customer-feedback-essential-business/
Customer-feedback surveys are everywhere: at the bottom of cash-register receipts, at the end of phone calls with customer-service reps, and clogging the email inbox. Recently, I saw an electronic touch screen in an airport bathroom, soliciting my impression of cleanliness.
This barrage underscores the importance that many companies now place on customer experience. But it has diminishing returns, as many people don’t want to answer more surveys. No wonder that response rates have been declining for years. Yet without feedback, how can companies keep in touch with their customers’ needs and priorities?
https://blogs.wsj.com/experts/2018/05/04/how-to-get-customer-feedback-without-asking-the-customer/
Customer experience is more like an iceberg. You could see the numbers and trends on the surface, but dive deep down and you’ll discover what actually drives it and, more importantly, how your company can achieve business goals making improvements on the basis of customer feedback. So why should you collect text feedback rather than scores?
http://customerthink.com/customer-feedback-is-much-more-than-a-score/
We are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
Take this step when talking with customers to keep your secret sauce a secret, startup guru Steve Blank says.
https://www.inc.com/video/steve-blank/how-to-get-customer-feedback-without-giving-away-your-idea.html/
On the blog lately, we’ve been talking a lot about getting more natural with the way we request content and feedback from customers. It comes from an insight that popped up in a few recent chats with our clients and tech partners. We find that a lot of them are battling survey fatigue.
Basically, in the search for more and better user-generated content, marketers have been battering customers with all kinds of surveys. There’s limited strategy behind those surveys and it’s leading to people shutting them out altogether.
https://blog.reevoo.com/six-secrets-to-a-great-customer-feedback-strategy/
Mopinion has been working closely with its legal team to ensure it’s platform and services are in compliance GDPR as well as guarantee that all the necessary legal documentation has been drawn up and in line with the new regulation. This documentation includes a new Data Processing Addendum (to Terms & Conditions) and a GDPR Processor Contract (also referred to as a Data Processing Agreement, or DPA).
https://mopinion.com/data-processing-addendum-processor-contract-template-gdpr/
Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers?
That’s what customer feedback is all about.
https://blog.kissmetrics.com/best-ways-to-get-feedback/
In an age where there is abundance of data, brands need to apply different approaches to customer feedback analysis in order to understand the next steps necessary to foster their growth.
There are a variety of metrics that can be evaluated from customer feedback such as brand reputation, product perception and customer satisfaction. Each metric can help brands understand how to meet customer expectations by making the right improvements to their product and learn crucial insights that can increase their market shares.
https://www.wonderflow.co/blog/types-of-customer-feedback-analysis/
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