Intergamma, the organisation behind brands GAMMA and KARWEI is the largest DIY (hardware) company in the Benelux region – with nearly 400 locations across the Netherlands and Belgium. As part of their online vision, Intergamma has set its sights on becoming the largest and best omnichannel retailer in the Benelux region. They knew that in order to achieve this status, two things were certain: the customer must continue to come first and all physical stores, website and mobile apps should be in tip-top shape. This ambition ultimately led to a pilot with Mopinion Feedback Analytics software.
https://mopinion.com/from-pilot-to-proven-intergamma-customer-story/
We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to Mopinion’s New Machine Learning Technology.
https://mopinion.com/best-practices-mopinions-machine-learning-technology/
Despite the emergence of exciting new tools like virtual reality and artificial intelligence, sometimes it’s important to go back to basics.
Improving your retail strategy could be as simple as connecting more closely with consumers and using technology more efficiently.
That’s the takeaway message from the inaugural State of Technology in Retail report, released on Tuesday morning by the product decision platform MakerSights.
The survey found that for 43 percent of retail respondents, understanding customer preferences is still their biggest challenge when bringing new product to market, beating out inventory management and retail pricing. Forty-one percent also reported that acquiring and retaining customers was the most pressing challenge in retail as a whole.
https://footwearnews.com/2019/business/retail/customer-feedback-makerinsights-report-technology-retailers-1202739050/
More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must digitise their efforts and start catering to their citizens in an online environment. So how do they do that exactly?
https://mopinion.com/government-agencies-ngos-online-customer-centricity/
Every business will tell you that the customer is #1, but only a small percentage acts that way. Jeff Toister, author of “Service Failure: The Real Reasons Employees Struggle with Customer Service and What You can Do About It”, shares three strategic tweaks that will improve your service. Today we look at Toister’s tweaks.
https://searchlight.vc/searchlight/prime-the-pump/2019/02/01/are-your-customers-really-1-for-your-company/
Asking for customer feedback gives valuable insight into how your customers perceive your brand. Whether it’s positive or negative, you can use the collected information to adjust and provide a better experience. It also results in a stronger seller-buyer relationship since customers’ opinion are valued and appreciated. So how and where do you collect this precious feedback?
https://mopinion.com/how-to-use-email-marketing-to-get-feedback-from-loyal-customers/
A recent survey by Stanford Social Innovation Review confirmed a surprising fact: in an era where customer feedback is ubiquitous in the for-profit world, both doers and donors in the social innovation sphere struggle to systematically understand the preferences and experiences of the people they are seeking to help: the nonprofit customer.
To be sure, social innovators want to understand their client’s needs. The survey found that 88% of 1,986 respondents reported that “gathering feedback” was one of their priorities in measuring impact. But only 13% were using it as a top source of insight for improving services; and two-thirds said that lack of staff capacity and resources were the major barrier to implementing feedback systems.
https://hbr.org/2019/02/why-customer-feedback-tools-are-vital-for-nonprofits/
Customer feedback is vital in any business or industry. Retailers in particular are utilizing it to not only put specific products under the microscope, but to also analyze how they’re providing the best experience across all their channels.
Using feedback allows retailers to catch issues before they become detrimental to the business and it shows customers you value their input. Soliciting customer surveys, allows retailers to identify strengths and weaknesses, helping it evolve.
https://multichannelmerchant.com/mcmcommercechat/the-value-of-a-robust-customer-feedback-strategy/
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% of respondents said their primary bank has a mobile app. Of those whose bank has a mobile app, 69% of respondents actively use their bank’s app, and 25% use their bank’s app daily.
https://www.business2community.com/mobile-apps/why-finance-app-success-depends-on-customer-feedback-02163819/
Asking for feedback can sometimes be tricky because you are basically asking your customers to give you their time for free. The way you ask for a review can be the difference between getting one and being ignored. Read below to find out our recommendations for how to properly ask for customer feedback:
https://www.trustedexpert.io/how-to-properly-ask-for-customer-feedback/
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