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  1. As a digital marketing professional, you understand that email marketing is only one part of a larger puzzle. For your email marketing efforts to pay off, your email subscribers need to be directed somewhere, so that certain actions can be taken.
    http://campaignmonitor.com/blog/email-marketing/2020/01/the-definitive-guide-to-landing-pages/?ref=webdesignernews.com/
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  2. A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes….
    https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
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  3. Marketing is a cornerstone of the business world, regardless of industry, and whether you succeed or become another statistic depends on how successful your marketing efforts are. This includes advertising, social media, website optimization, public relations, and of course, crafting the perfect content marketing plan because as we all know, content is king. In other words, marketing is at the heart of your business.
    https://irishtechnews.ie/the-importance-of-crafting-a-marketing-plan-for-your-new-business/
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  4. It’s 2020 and the world has completely turned on its head. Businesses have found themselves scrambling to adapt to the new regulations, searching for creative ways to maintain the same levels of efficiency with a remote workforce. This movement is so large scale, in fact, that Time magazine is calling it, ‘the world’s largest work from home project’. And what’s more, this way of working is likely here to stay for some time, even after the crisis is over.
    https://mopinion.com/rise-of-saas-increasingly-remote-workforce/
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  5. Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
    https://mopinion.com/best-alternatives-medallia-digital/
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  6. As a result of the current crisis, the last few months have brought major change to the way many companies operate. Most – if not all – employees were urged to work at home full time, which completely threw a wrench into their routines and communications, especially with other team members. Meanwhile many companies fared well despite the new circumstances. Their secret? Team Chat Tools. Thanks to team chat tools, time and distance no longer play a role. Teams can easily communicate with fellow team members in real-time, wherever and whenever.
    https://mopinion.com/best-team-chat-tools-for-remote-work/
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  7. Leads. Leads. Leads. If lead generation is one of the main goals of your marketing strategy, it’s important to have a B2B website design that is crafted around converting and capturing leads.

    In this blog, we take a look at various ways to ensure your website is ready to convert visitors into new leads.
    https://www.business2community.com/web-design/tips-make-b2b-website-design-lead-centric-01994211/
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  8. Luckily, this transition to a more digital way of working has – in return – given financial institutions the opportunity to get even closer to their customers than ever. The question is, what do these customer journeys look like and how can digital feedback play into the process of enhancing them?

    This article will analyse what the online customer journey within the financial industry looks like, and how organisations within this industry can leverage digital feedback to optimise various stages within the journey.
    https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
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  9. Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going anywhere anytime soon. Not to mention, having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority. So how do you know which type of VoC software is right for your business?
    https://mopinion.com/alternatives-competitors-of-opinionlab/
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  10. Having been thrust into a remote working environment, members of the global workforce have quickly learned to rely on video conferencing software. In fact, from the outset of the pandemic, video conferencing software downloads were surging, with enterprise-focused mobile app downloads hitting 62 million. This was reported by App Annie during the week of March 14-21, 2020 – the highest number ever seen.
    https://mopinion.com/best-video-conferencing-software-for-remote-workers/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.