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  1. Getting started with AI can be simple. Decide on the functions you need, locate a service with the features to match, and sign up. Easy.

    This approach reduces any technical demands and keeps setup hassles to a minimum, but it won't work for everyone. Choosing a standard tool means it's unlikely to do absolutely everything you require, and it won't be optimized to suit your business.
    http://www.techradar.com/news/5-of-the-best-ai-platforms-for-business/
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  2. 5 Necessities of an Effective Closed-Loop Customer Feedback Program Website Feedback News certified bookmark
    If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. But it's important to note the changing environment for how that feedback is handled.

    Traditionally, customer satisfaction surveys have focused on collecting aggregate data. In the world of market research, this approach makes sense.

    It’s statistically accurate, high-level, and shows trending data—all great things for market researchers. But as customers have become more aware and their expectations have risen, this “open-loop” system falls short. Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up.
    https://www.peoplemetrics.com/blog/5-necessities-of-an-effective-closed-loop-customer-feedback-program/
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  3. You should know that the mother of all the battles in Internet business is based today on optimizing the conversion rate you get from each person who visits your site. But before getting into the subject, it is necessary to explain: What is a conversion rate? Very simple: it is the amount of total sales generated by your online business for each visitor you have. That is, if your site has 100 visitors and you sell to only 2 people; it means that you have a conversion rate of 2%. But just imagine that if your conversion rate was 4% or 6%, your business would probably sell twice or triple what it sells today, great, right?

    Mobile Marketing has many techniques to improve results, but depending on your purposes, some work better than others. Therefore, determining the main objectives for your Mobile Marketing campaign is essential to execute these appropriate practices. Increase your conversion!
    https://customerthink.com/5-mobile-marketing-techniques-to-improve-your-mobile-conversion/
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  4. Retail Gazette hears from Iceland customer response lead Rachel Lewis on the importance of giving customers a voice, and how AI-powered reviews and insights inform their campaigns, including the retailer’s mission to reduce its environment impact.
    https://www.retailgazette.co.uk/blog/2019/02/5-minutes-with-rachel-lewis-customer-response-lead-iceland/
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  5. If you haven’t noticed, user experience (UX) is revolutionising and defining the digital strategies of just about every company in the business world today. And while this revolution is indeed grabbing ahold of almost every industry in existence, there is one in particular that really puts UX on a pedestal. The tech industry, where nowadays ‘you’re only as good as the user experience of your products’.
    https://mopinion.com/user-experience-ux-tools-tech-companies/
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  6. WordPress is a highly versatile content management system when it comes to website designing and development. Statistically, around 75 million websites are running on WordPress web creation tool. The unique thing about this open source is a diversity of plugins. It offers over 53,000 plugins which gives myriad opportunities to augment the functionality of the website.
    https://www.calvindude.com/5-essential-wordpress-user-feedback-plugins-for-small-business-website/
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  7. User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
    https://mopinion.com/5-types-user-experience-testing-tools/
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  8. With the stratospheric rise in the use of mobile devices. And the rise in the popularity of mobile phones; you’d be doing yourself a huge disservice if your website is not designed to respond and adjust to mobile and other devices.
    One quick way of doing this would be to use a responsive website design. It’s quick and easy. But, what’s a responsive website? What does it look and/or feel like?
    https://www.forbes.com/sites/brianrashid/2017/06/13/5-essential-reasons-and-benefits-why-you-should-be-using-a-responsive-website-design-now/
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  9. Mobile apps have become the bread and butter for many digital marketers. This is mostly credited to the fact that a quality mobile app has the potential to promote and grow your business tremendously. It can open new channels of revenue, introduce you to new marketing strategies (e.g. location tracking), give you the opportunity to provide more modern social media campaigns and of course, enable you to focus more on user experience. However, as the famous Rocky Balboa (yes, I’m a fan) puts it, ‘it ain’t all sunshines and rainbows’. Developing a successful mobile app can be a demanding task that requires a lot of thought and understanding of what the customer needs. So what better way to explore what the customer needs than to ask them directly? Customer feedback makes that all too simple.
    https://mopinion.com/easy-to-use-mobile-app-feedback-form-templates/
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  10. Some companies think digital transformation is about efficiency—saving time and money, beating competitors to market, and wooing customers with fancy apps and tech bling. They’re wrong. As I’ve said for years now, digital transformation is about one thing: improving customer experience. And many companies are finally starting to realize that customer experience management needs to be on their radar if they want to thrive in 2019. Here’s what good customer experience management looks like.

    Knowing CX is everyone’s job. Think back to the last time you had a fulfilling customer experience. Can you even remember? Overall, CX is incredibly fragmented today—a jumbled mix of digital phone trees, somewhat articulate chatbots, disorganized web FAQs, and glitchy apps—that customers are starting to clamor for more and better. What if your company was the one who rose to the top—exceeded expectations—provided a seamless web to mobile experience? You’d instantly rise to the top of your industry.
    https://www.forbes.com/sites/danielnewman/2019/02/28/5-digital-transformation-trends-reshaping-customer-experience-for-2019/#30a751553fbc/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.