Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew half of his advertising spend was wasted. The problem, he said, was that he didn’t know which half. That’s not the case today.
http://securityboulevard.com/2019/12/the-changing-landscape-of-customer-acquisition-engagement-and-retention-in-2020/
How do you know your customers are really satisfied and have achieved their desired outcomes while using your product or service? How do you understand your customer churn rate and avoid losing your customers before they actually walk away? With customer success software, you can do exactly all those things and so much more. That’s why customer success teams, account managers, and sales executives often rely on customer success software to achieve amazing results.
https://mopinion.com/top-10-customer-success-software-an-overview/
Customer feedback is the best source we have for collecting the consumer insights we need to improve our businesses. Asking for feedback, analyzing it and implementing product/service fixes where necessary can make all the difference for building brand loyalty and achieving success.
In fact, the most successful businesses today take the thoughts and feelings of their customers seriously. It's been clear to me, offering my company's, Varidesk's, products through Amazon that that retail giant sets the standard. It gathers customer insights, data and feedback, then uses that information to drive innovation in operations.
https://www.entrepreneur.com/article/315805/
Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
https://mopinion.com/mopinion-launches-uk-operations/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
https://mopinion.com/online-voice-of-the-customer/
