Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the first time they encounter your brand.
https://www.forbes.com/sites/gabrielshaoolian/2017/09/15/use-these-5-tips-to-optimize-your-websites-homepage/#34781bb81c3f/
About a year ago, I became digital director at Salesforce.org (the nonprofit arm of Salesforce). I suddenly found myself in a committed long-term relationship with the website — and it was a real fixer-upper.
As I learned from "Sex and the City," before making any major relationship decision, you have to discuss it with your friends over lunch. In this case, it was a friend who also works in marketing for a B2B tech company and also happened to have just finished a website redesign (I know, I need to branch out).
I listened selectively and ended up ignoring half of his advice.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/01/24/five-pieces-of-advice-on-website-redesign-and-what-to-ignore/#4d46d3791e97/
