How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
https://mopinion.com/ab-testing-tools-boost-conversions/
Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score (NPS), the traditional customer satisfaction CSAT, or a more recent invention Customer Effort Score (CES)?
Is one enough or should you implement several metrics? Does it actually matter? Here, we discuss the two arguments: Pro and against.
http://customerthink.com/does-it-matter-which-customer-experience-metric-you-choose-2/
Customised training programs driven by client insights, company-wide experience awards and more personalised services are just some of ways real estate group, Harcourts International, is utilising a new customer experience platform for business growth.
Harcourt is a full service real estate franchising business operating 900 offices in nine countries including Australia. Its chief strategy officer, Steffi Andruchiw, told CMO the decision to bring on a fresh customer experience management platform in the last 12 months was about keeping up with client expectations and further cementing a culture of customer experience.
https://www.cmo.com.au/article/656929/how-customer-experience-measurement-driving-cultural-change-global-real-estate-group/
The coming year promises to be an exciting one in the world of artificial intelligence.
AI ToolsAI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money on the research. While it may be difficult for marketers to keep up with AI’s speedy evolution, it’s also vital. No brand wants to be left behind as competitors use technology to gain a deeper understanding of their stakeholders. It’s important for marketers to understand how to leverage new technology that uses AI to gather honest, meaningful, actionable consumer insights.
https://www.chiefmarketer.com/new-ai-tools-for-better-engagement/
Think Experience Management (XM) is simply the latest jargon du jour? Think again. XM provides immediate feedback about how people perceive a company’s brand and products – as well as employee and customer satisfaction. For CEOs, that’s a powerful tool which promises to bridge the gap between understanding how effectively their company operates and how stakeholders experience key aspects of their company.
https://www.forbes.com/sites/sap/2019/01/31/why-ceos-should-care-about-experience-management/#2d0d0d5d59a2/
Customer feedback is vital in any business or industry. Retailers in particular are utilizing it to not only put specific products under the microscope, but to also analyze how they’re providing the best experience across all their channels.
Using feedback allows retailers to catch issues before they become detrimental to the business and it shows customers you value their input. Soliciting customer surveys, allows retailers to identify strengths and weaknesses, helping it evolve.
https://multichannelmerchant.com/mcmcommercechat/the-value-of-a-robust-customer-feedback-strategy/
One of the most important tasks we’re faced with in business and in our personal lives is taking care of our finances, and mobile banking is already insanely popular across all demographics. According to Apptentive’s recent consumer survey, the majority of banks and credit unions offer mobile banking apps—and they are wildly popular. Specifically, 80% of respondents said their primary bank has a mobile app. Of those whose bank has a mobile app, 69% of respondents actively use their bank’s app, and 25% use their bank’s app daily.
https://www.business2community.com/mobile-apps/why-finance-app-success-depends-on-customer-feedback-02163819/
As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single platform.
https://mopinion.com/data-integration-software-an-overview/
Asking for feedback can sometimes be tricky because you are basically asking your customers to give you their time for free. The way you ask for a review can be the difference between getting one and being ignored. Read below to find out our recommendations for how to properly ask for customer feedback:
https://www.trustedexpert.io/how-to-properly-ask-for-customer-feedback/
“We want to give our customers all the tools they need to reach their goals on our online platforms. Be it from tracking their orders to ordering their preferred sneakers, their expectations need to be met online. Therefore we’re focusing heavily on providing self-service and online assistance when and where our customers need it. The customer should have multiple options to find answers to what they’re looking for.”
https://mopinion.com/customer-success-story-de-bijenkorf/
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