eringilliam: website-feedback*

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  1. So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
    https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
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  2. I will discuss three examples of the Return on Investment (ROI) of online customer feedback. In short, what you can achieve when you give your feedback tool just a little more attention.
    https://mopinion.com/the-roi-of-online-customer-feedback/
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  3. It seems like every company out there these days is focused on improving the customer experience. In today’s world where experiences are compared across industries, it is truly one of the only ways to remain relevant with audiences.

    For this reason, 72% of companies have made CX innovations their top priority and 63% have pursued technological investments to make it happen.
    https://www.brandwatch.com/blog/improve-customer-feedback/
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  4. You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked?

    In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they provide a superior level of service. Shockingly, a mere eight percent of those companies’ customers agreed. And, as the old saying goes, the customer is always right. So how can you determine, without a doubt, if the customer experience you provide measures up to your core customers’ expectations?

    The answer may seem simple enough: You ask them. But knowing what your customers think about your brand isn’t enough. If you truly want to enhance your customer experience, even if you think it already meets your company’s standards, you need to discover how to use their feedback to make the necessary improvements.
    https://www.convinceandconvert.com/online-customer-experience/offline-to-online-customer-feedback-loop/
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  5. According to an online eDigitalResearch survey, nearly one third of consumers research holidays solely online. The need for travel agencies, tour guides and hotel concierges is dwindling as more and more DIY (Do-It-Yourself) travellers emerge; travellers who are well-acquainted with booking online and therefore, have high demands for good service.
    https://mopinion.com/3-ways-online-feedback-can-improve-travel-app/
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  6. Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply couldn’t resist adding a little Halloween ‘flair’ to our blog. So – in light of the holiday – we want to emphasize several ways online feedback can prevent your customers from having a ‘scary’ customer experience!

    But before we begin, it’s important that you become acquainted with the most common ‘horrors’ (or irritations) that online customers often encounter; horrors that can tarnish the customer experience and ultimately (if not resolved), put these customers off to your brand...
    https://mopinion.com/3-ways-online-feedback-can-prevent-a-scary-customer-experience/
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  7. Real-time feedback tools give you the ability to act on customer concerns while they are still experiencing your service. Such a data source assists in better understanding the active guest journey. It does this by providing insights into whether visitors are enjoying their experience and how it can be improved. Based on the feedback received, appropriate action can be taken to improve the visitor experience. This can be done while the guest is on-site. As a result, it can neutralize any potentially negative feedback before the guest leaves.

    Below are three ways real-time feedback tools help drive the guest experience.
    https://blooloop.com/real-time-feedback-guest-experience/
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  8. If you work in a modern workplace, chances are you’ve used—or at least heard of—Slack. It’s the modern approach to email that changes how people communicate. Instead of messages getting buried in inboxes full of irrelevant emails, Slack simplifies the process for improved business communication. Started in 2013, today it is worth over $5 billion. It makes sense this product is so valuable considering it was built with obsessive attention paid to customer feedback. Feedback was considered through every product iteration. This is what it takes to become a competitive player in today’s market. Customers love Slack, and with good reason.
    https://www.forbes.com/sites/blakemorgan/2018/08/29/3-ways-slack-is-a-customer-centric-company/#9aa5686455bd/
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  9. he customer feedback loop is the practice of responding to customers meaningfully when they leave feedback. For example, if a customer complains about being overcharged, the company may respond with an apology and issue a refund.

    But not all feedback is customer complaints. Customers also leave feedback when they have a particularly memorable experience. Or they may have suggestions for improvements or feature requests.

    What many companies don’t realize is that they can turn this feedback into revenue.

    Here, we will first discuss why closing the loop is important, then provide three examples of how to grow your business thanks to customer feedback, and finally explain how to implement something like this in real life, using technology!
    http://customerthink.com/3-ways-to-close-the-customer-feedback-loop-to-prevent-churn-and-increase-revenue/
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  10. The average customer is online pretty much all the time, creating an abundance of data for today's businesses. If marketers aren’t using that data to offer more efficient experiences, it might be time to ask what it’s for in the first place. Here are a few ways brands have stopped sitting on their data and actually used it to solve some of the industry’s most annoying problems.
    https://www.clickz.com/3-ways-using-data-solve-customer-problems/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.