The mobile channel is no longer a ‘nice to have’. In fact, it is quickly making its way towards becoming the core of just about everything. Not only has mobile changed consumer behaviour, but also impacted areas such as ecommerce, brand awareness and customer service. As a result, we’re seeing a mobile marketing revolution; a movement which has generated a new type of marketer: the mobile marketer.
https://mopinion.com/tips-for-achieving-mobile-marketing-success/
If you're like a lot of small businesses, you're operating on a shoestring budget. An internet presence is essential in the digital age, and if your budget is lacking, you may be considering making your own website. You might not be a developer that can code their own platform, but this doesn’t mean you can't create an aesthetically pleasing, professional website.
It's possible to make your own website on a tight budget.
http://www.tgdaily.com/web/4-web-design-tips-for-small-businesses-on-a-very-limited-budget/
Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
http://mopinion.com/best-user-experience-ux-books-this-winter/
WordPress is a highly versatile content management system when it comes to website designing and development. Statistically, around 75 million websites are running on WordPress web creation tool. The unique thing about this open source is a diversity of plugins. It offers over 53,000 plugins which gives myriad opportunities to augment the functionality of the website.
https://www.calvindude.com/5-essential-wordpress-user-feedback-plugins-for-small-business-website/
5 Necessities of an Effective Closed-Loop Customer Feedback Program Website Feedback News certified bookmark
If you’ve been keeping up with this series, you're familiar with the idea of gathering continuous customer feedback. But it's important to note the changing environment for how that feedback is handled.
Traditionally, customer satisfaction surveys have focused on collecting aggregate data. In the world of market research, this approach makes sense.
It’s statistically accurate, high-level, and shows trending data—all great things for market researchers. But as customers have become more aware and their expectations have risen, this “open-loop” system falls short. Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up.
https://www.peoplemetrics.com/blog/5-necessities-of-an-effective-closed-loop-customer-feedback-program/
Getting started with AI can be simple. Decide on the functions you need, locate a service with the features to match, and sign up. Easy.
This approach reduces any technical demands and keeps setup hassles to a minimum, but it won't work for everyone. Choosing a standard tool means it's unlikely to do absolutely everything you require, and it won't be optimized to suit your business.
http://www.techradar.com/news/5-of-the-best-ai-platforms-for-business/
SEO has been in constant progression ever since the term was coined. It is not what it used to be 5 or 10 years ago. It has become A LOT more strict and you have to be on top of it to rank your website on Google properly.
A few years ago, all you had to do was to write something and to post it on your website or blog. Nowadays, things are different. You have to follow all the SEO rules.
But even if you do follow them, there are still some mistakes that you cannot allow yourself to make. Some crucial mistakes that you should avoid at all costs.
https://www.business2community.com/seo/5-seo-mistakes-avoid-costs-fix-02002249/
xSellco recently teamed up with customer journey optimization (CJO) company Yieldify to discuss what online sellers need to know about e-commerce disengagement in an age of better technology and faster internet and how consumer demands have changed.
https://www.business2community.com/brandviews/xsellco/5-steps-increase-customer-engagement-e-commerce-02025704/
Over the past few years, more people have turned to online shopping instead of brick-and-mortar stores because of convenience. In 2017, eCommerce businesses accounted for 9.1 percent of US retail sales during the fourth quarter, higher than the 8.2 percent share f the previous year.
https://www.webpronews.com/5-ways-artificial-intelligence-benefits-ecommerce-businesses/
It’s impossible to imagine the online landscape today without feedback ‘buttons’ and ‘forms’. Some organisations have already gained many useful tips from customers using these tools. While others are still experimenting with feedback buttons left or right. Learn more about the different phases of utilising online feedback here. Because many digital marketers struggle with getting true value out of their website feedback tools I wanted to share with you:
Five Ways to get more from your website feedback tool – with learnings from the pro’s at TomTom, Aegon and BMW
https://mopinion.com/5-ways-to-get-more-from-your-website-feedback-tool/
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