Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page. This makes a shining example of image optimization, right? Not quite.
You’ve added a giant bowling ball weight to your site that’s slowing down the page speed. And, search engines can’t read your images without alt text.
http://searchenginejournal.com/on-page-seo/image-optimization/#close/
If you’re running a website, you absolutely need SEO. There’s no way around it. Fail to optimise your website’s content, and you will have no presence during Google searches. It doesn’t take a genius to work out this is bad. Really bad.
After all, a successful website is reliant on Google to draw in new customers. Nobody will come across your site via luck. Instead, they will type in an enquiry relevant to your business, click on one of the first results to pop up on Google, and visit one of your competitors.
http://aboutmanchester.co.uk/local-seo-5-tips-for-optimising-your-website/
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
https://www.bmmagazine.co.uk/business/3-essential-seo-tactics-for-business/
What does it take to make a successful website? For most businesses and brands, it won’t happen quickly or easily. It will take time, effort, and resources. But that doesn’t mean you’ll need a huge budget to effectively compete.
https://www.searchenginejournal.com/how-to-make-a-successful-website/257617/
Over the years, Zero-In has had a half-dozen versions of its website, and relaunching the site never seems to get any easier despite our attempts to learn lessons from each previous launch. In 2015 we set out to redesign our site once again with excitement, optimism, and confidence that prior web design blunders were a thing of the past. We conservatively planned to have the site up and running in less than six months. Spoiler alert... This project ended up taking nearly 18 months and cost 50% more than expected.
https://www.forbes.com/sites/entrepreneursorganization/2018/03/01/the-cookbook-i-wish-we-had-before-we-redesigned-our-web-site/#7f69412f297d/
So you’ve decided that your company’s website needs a complete overhaul. The design is outdated, it’s not good for the user, and conversions are lagging. On top of that, your Google rankings are not where you think they should be and your organic search engine traffic is suffering.
https://www.forbes.com/sites/forbesagencycouncil/2017/09/01/when-designing-your-website-keep-seo-in-mind-and-ask-the-right-questions/#5c3467525eb5/
SEO has been in constant progression ever since the term was coined. It is not what it used to be 5 or 10 years ago. It has become A LOT more strict and you have to be on top of it to rank your website on Google properly.
A few years ago, all you had to do was to write something and to post it on your website or blog. Nowadays, things are different. You have to follow all the SEO rules.
But even if you do follow them, there are still some mistakes that you cannot allow yourself to make. Some crucial mistakes that you should avoid at all costs.
https://www.business2community.com/seo/5-seo-mistakes-avoid-costs-fix-02002249/
Every business owner should know a few simple SEO tips that they can use to increase their search engine ranking. Often business people hire an (overpriced) consultant.
Search engine optimization is important for any person those want to increase their ranking with the search engines. So it is very important for everyone to know a basic understanding of how SEO works and why.
https://www.fabnewz.com/2018/01/17/seo-tips-increase-website-traffic/
There’s no arguing that Google still has a stranglehold on the state and future of search engine optimization (SEO). In addition to being the dominant competitor (with 63.4 percent of the market, and the next leading competitor at 22.8 percent), Google is a leading provider of software and tools to measure your site’s performance, including Google Analytics and Google Search Console (previously referred to as Webmaster Tools). When Google makes a significant change to anything, whether it’s its core search algorithm or one of its products, search marketers take notice.
https://www.forbes.com/sites/jaysondemers/2018/01/10/what-the-new-google-search-console-means-for-search-marketers/#6a26caee771b/
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