Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
It is not uncommon for small business owners to wear many different hats, and “web designer” tends to be one of the most common titles entrepreneurs are challenged to adopt. Technology plays such a large role in our lives today that any size business has to have a functioning website to remain relevant in their industry.
https://axcessnews.com/business/breaking-business/website-design-tips-small-businesses_4390/
In 2006, Facebook was still a place for college students to connect. People poked each other, but there had yet to be a sheep thrown. There were no ads quietly targeting its users, and the fake news farms and talk of manipulation of voters was a long way off.
https://www.irishtimes.com/business/technology/user-feedback-forces-facebook-to-address-criticism-1.3407551/
Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.
Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.
Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
https://designmodo.com/learnable-web-design/
Twitter has begun the global launch of its long-awaited Bookmarks feature, designed to make it easier to save tweets for later revisiting. The company acknowledged that it can be difficult to find and share tweets you've previously seen.
http://www.digitaljournal.com/tech-and-science/technology/twitter-launches-bookmarks-to-let-you-save-and-share-tweets/article/516192/
Established in 2001 in the Netherlands, Translink operates as the connecting force behind the OV-chipkaart. One card used for accessing all sorts of public transportation, the OV-chipkaart is an easier and more secure way for people to travel. The OV-chipkaart also allows Dutch public transportation companies to make more efficient use of capacity, resources and staff.
https://mopinion.com/translink-provides-seamless-online-experience-with-customer-feedback/
How consumers interact with brands has evolved over past decades. Digital experiences are not native to “digital only” enterprises any longer. As enterprises adopt digital solutions, it is important for business leaders to understand the trends that are revolutionising how customers experience digital.
http://businesstech.co.za/news/general/362156/top-5-digital-technology-trends-for-2020/
While technical innovation has come on leaps and bounds since the early 19th century, these Luddite-inspired trends are still present in the form of the “neo-Luddite”.
The rapid advancements in technology that we’re seeing in the digital era is bound to continue to grow.
https://www.cbronline.com/in-depth/targeting-neo-luddites-21st-century/
It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS).
https://www.business2community.com/strategy/saas-companies-implement-product-nps-program-5-simple-steps-02021767/
At Mopinion, we are proud to announce the release of a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range of targeting features based on in-app user behaviour and more advanced analysis capabilities.
Developed in response to an increasing demand from the market, this new SDK provides mobile developers and mobile product managers with a flexible and easy-to-install solution for in-app feedback.
https://mopinion.com/mopinion-releases-new-mobile-sdk-in-app-feedback/
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