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  1. The term digital transformation is increasingly creeping into the boardrooms of businesses both big and small. Finally, there is a realization at the top of many organizations that digital has genuinely changed the world and that business as usual is no longer an option.
    http://mediatemple.net/blog/tips/digital-transformation-care/
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  2. A website feedback button is a tab or icon that is used to collect feedback from online visitors and customers while they are on your website. These buttons are usually located on the side or at the bottom of a web page so that they are easy for the visitor to find. In order to submit feedback, visitors click on the feedback button and an online feedback form will appear.

    To understand the real value of a website feedback button it’s a good idea to learn how they work and the various benefits they can offer your business.
    Let’s take a look.
    https://mopinion.com/what-is-a-website-feedback-button/
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  3. Rise Science came to IDEO with a challenge. The young startup had built a robust data platform for college and professional athletes to track their sleep and adjust their behavior so that they played at peak performance. But for the players, the experience was challenging. Rise expected athletes to look at data-driven charts and graphs to determine what decisions to make next, but players struggled to find those insights. Rise was convinced they just needed easier-to-read charts and graphs.
    https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
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  4. Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education process. This makes having a well-designed, educational website a must.
    https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/website-redesign-best-practices-for-2018/#25e110b03cbf/
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  5. It is not uncommon for small business owners to wear many different hats, and “web designer” tends to be one of the most common titles entrepreneurs are challenged to adopt. Technology plays such a large role in our lives today that any size business has to have a functioning website to remain relevant in their industry.
    https://axcessnews.com/business/breaking-business/website-design-tips-small-businesses_4390/
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  6. The McKinsey Global Institute, in conjunction with FCLT Global, recently released research stating that long-term-oriented companies perform better than those that focus on short-term results. While a laudable effort in principle, measuring a company’s tendency to make myopic operating and investing decisions is fiendishly complex. Getting the measurement right is central to providing convincing evidence on the debate over short-termism.
    https://hbr.org/2017/04/we-cant-study-short-termism-without-the-right-metrics/
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  7. In 2006, Facebook was still a place for college students to connect. People poked each other, but there had yet to be a sheep thrown. There were no ads quietly targeting its users, and the fake news farms and talk of manipulation of voters was a long way off.
    https://www.irishtimes.com/business/technology/user-feedback-forces-facebook-to-address-criticism-1.3407551/
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  8. Your homepage is some of the most important real estate on your entire website. While it’s true that many of your website visitors probably enter through landing pages or direct links to products or services, a huge number of them still come through the homepage. And, for many, this will be the first time they encounter your brand.
    https://www.forbes.com/sites/gabrielshaoolian/2017/09/15/use-these-5-tips-to-optimize-your-websites-homepage/#34781bb81c3f/
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  9. User personas are a challenging yet most important thing to understand when it comes to web designing. UX or user experience has been a debatable topic for quite long. While every app development company or UX designer has their own way or perception of user experience, there are some tested and fail-proof tips and ideas that will help you understand the user experience in a better way.
    https://customerthink.com/understanding-the-user-experience-tips-and-tricks/
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  10. Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.

    Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.

    Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
    https://designmodo.com/learnable-web-design/
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Mopinion: The Leading User Feedback Tool

Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.