We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
I’m already seeing it: people are starting to talk and write about customer experience trends for 2019. It’s only the start of Q4! We haven’t even made it through 2018 yet! Still lots of time to make things happen. (Right?!)
Regardless, I’m not big on talking about customer experience trends for the new year any more. I have in the past, but I gave up a couple years ago. Why? Because I’m finding that a lot of companies are still trying to figure out the basics. Sadly.
https://www.business2community.com/customer-experience/what-does-the-future-of-cx-look-like-02131414/
Self-organizing models of governance, like holacracy, are comprehensive approaches to structuring and running businesses. They replace the top-down hegemonic system most enterprises still use, replacing the traditional schema with a new way of distributing real authority that instills adaptiveness and employee engagement in the fabric of an organization. Leaders have always delegated, but what makes holacracy different is that it delivers real control and responsibility. This is not delegation but actually a far more interesting and human activity of giving up power, distributing trust among an organization’s workers.
https://customerthink.com/what-can-customer-experience-take-from-holacracy-and-other-self-organizing-business-models/
Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are on the rise, and brands are scrambling to understand to deepen brand-to-consumer engagement. This article will explore three ways brands can make the most of data to improve consumer relationships.
https://marketingland.com/want-to-create-better-experiences-and-brand-loyalty-lean-on-your-data-254627/
If you are not focused on receiving and using customer feedback, you are missing out on an amazing growth tool. Gathering feedback throughout the entire customer journey is of great importance to the buyer life cycle, marketing campaigns and the entire customer experience. Integrating your CRM and customer feedback could be the secret to your success.
According to a recent study, 86 percent of buyers will pay more for a better customer experience. And by 2020, customer experience will overtake price and product as the key brand differentiator. How do you get the best experience? By listening to the customer, of course.
https://broadsuite.com/combine-crm-customer-feedback/
For many software engineers, the end-user experience is considered a key element of the features they develop. A number of studies conclude that businesses understand the importance of prioritizing customer experience to remain competitive, so this approach to development aligns well with these business goals. A recent Gartner study shows that 89 percent of brands believe customer experience to be their greatest differentiator. To manage against these expectations, software developers have always used tools and methods to control the programs they write, flagging areas of concern via configuration options or flags.
https://sdtimes.com/softwaredev/utilizing-customer-experience-to-measure-the-impact-of-new-features/
Stories are a wonderful communication tool and a powerful teaching tool. They allow you to deliver a message in a way that engages the audience, helps them understand the characters in play, and, hopefully, inspires them. People tend to connect to stories and, therefore, remember them and the message they convey.
Customer experience professionals use storytelling to gain buy-in and commitment from their audiences (typically executives, as well as employees) and to deliver impactful emotional and rational perspectives and messages, thereby capturing both the hearts and minds of the intended audience. When they tell the customer’s story, they paint a picture of who the customer is, what problems she’s trying to solve, and the experience the company puts her through in order to solve her problem. They end up taking the audience on a journey, the customer’s journey, and it humanizes the customer experience for the audience.
http://customerthink.com/using-journey-maps-to-tell-the-customers-story/
To improve customer experiences, brands are increasingly turning to data to give them insights and direction. Some of the benefits include helping brands personalize the customer experience. This creates a more enjoyable and memorable moment for customers. In return, they can become repeat customers. Plus, they may tell others about their (hopefully) great experience. Also, a company can pinpoint what works and what needs improvement with the current CX strategy.
https://www.forbes.com/sites/steveolenski/2018/07/26/using-data-to-transform-the-experience/
Customer-centric retailing and selling are the new business models. The new model goes beyond the traditional horizon of omnichannel, breaking down the lofty walls between internal intent silos and the potent customer experience platforms.
The future of customer experience is now, and Unified Commerce would play the biggest role in assigning performance-related metrics to the use of emerging technologies — AR, VR, AI, and video for commerce. BRP’s 2018 Customer Experience/Unified Commerce Survey of top North American retailers offers insights into retailers’ current priorities and initiatives as digital and physical retail environments converge to facilitate a seamless experience across channels.
https://martechseries.com/analytics/behavioral-marketing/unified-commerce-customer-experience-future/
Are you executing a fly-by, or really getting into a close orbit with your customers?
https://www.forbes.com/sites/sap/2019/01/02/understanding-your-customers-experience-are-you-in-orbit-or-just-flying-by/
