Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc. But the fundamental principle of stimulating feedback (both online and offline) is often overlooked on the path to a shiny star rating on Google, Yelp, and so on.
We fully encourage getting all the web reviews. But we’d like to take a moment to explore some ways to take a step back, and put a strong customer feedback strategy in place first (which can also lead to more online reviews).
Here are some of the best and easiest ways that you can collect feedback from your customers day in and out (in no particular order):
https://whitespark.ca/blog/8-awesome-easy-ways-encourage-customer-feedback/
"I like to get the most I can out of everything. I use things for as long as I can. T-shirts become painting shirts, then rags, that sort of thing. My children have to convince me that it is time to replace something since I always find new uses for things.
It turns out that you can apply this thinking to your content strategy, as well. Specifically, you may be able to get a lot more insight into the content requirements of your users than you think, by really considering the data and feedback you have available – and how you can get the most out of it.
For the past two years, I have concentrated on doing just that for a large team of technical content developers at Dell EMC. Here are five takeaways that you can use to wring everything you can from the data available to you."
https://review.content-science.com/2018/05/using-customer-feedback-in-content-strategy-wring-your-data-for-all-its-worth/
That’s not because we lie, although we do surprisingly often. According to a study, 60% of people tend to fib at least once within ten minutes of meeting someone new. 1 » But the truth gap between our words and feelings isn’t always deliberate. We’re just naturally bad at articulating what makes us happy.
An increasing number of marketers are abandoning questionnaires and replacing them with more scientific techniques to probe what’s really on their customers’ minds. And when it comes to measuring a better customer experience, CX professionals should do the same.
http://customerthink.com/closing-the-thinking-vs-feeling-gap-with-electrodes-not-surveys/
Whether you are staring a new business, already running a small business, or you are heading up a large and successful business, there are certain things that you need to do in order to operate more effectively. Running a business means that there are many different things that you have to think about from following laws and regulations such as the new GDPR through to finding ways to impress your customers and boost business.
When it comes to the latter, one of the things you should always aim to do is try and get customer feedback, as this is something that can benefit your business on a number of levels. Getting feedback from customers if pretty easy and convenient these days, as you can simply go online and get feedback from a number of independent websites, ask for feedback on social media platforms, or ask website visitors to provide feedback via your site. You will find many options open to you when it comes to getting feedback from customers and this is something that could prove really valuable to you.
http://thevisualcommunicationguy.com/2018/05/09/the-importance-of-customer-feedback/
Who in your organization receives the results and feedback from your Voice of the Customer program? The C-Suite? Your customer service or customer success team? If your answer isn’t “everyone,” you are shortchanging your Voice of the Customer (VoC) program—and the potential return on investment.
The benefit of a well-executed VoC program is the impact it can have in every corner of your business. Unfortunately, in many cases, the results are kept to a few people or a few teams, and this leaves a lot of opportunity on the table. That’s not to say everyone should get immediate access to everything that comes back as part of the program. Rather, it’s about creating a culture where customer feedback becomes a regular part of the conversation in every department, even the ones you wouldn’t initially expect to find value in the results.
https://www.satrixsolutions.com/blog/how-customer-feedback-should-be-shared/
Putting customer feedback to work in your business means having well-defined frameworks for capturing, cataloging and analyzing input from your users. Effectively handling customer feedback is a vital ingredient in reducing churn for subscription businesses.
https://blog.chartmogul.com/6-fundamental-questions-improving-customer-feedback/
"Having customers who are willing to give feedback about your product or service is a potential gold mine for your company and its growth. The important part is knowing when to listen to the customers and when and how to use their feedback to help your company become better. There are many different ways to accomplish this, and each one has a benefit. The input that you may need might depend on your company's current stage. It also could depend on the tools that you have to collect that information.
We asked members of the Young Entrepreneur Council for some insight on what to look for in customer feedback and how best to use it when it becomes available. "
https://www.forbes.com/sites/theyec/2018/05/07/11-founders-on-how-to-best-listen-to-customer-feedback/#789e988549aa/
The last 10 years of customer-driven innovation has taught Salesforce a lot. While listening is fairly simple (and fun!), using it to inform product planning is much more complex. Integrating customer feedback requires executive alignment, commitment to community, and a solution that is both simple to use and rich in information to help product managers plan effectively. Sound daunting? Well, we’re here to help because today we’re sharing some of the tips and tricks we’ve learned while building our listening machine.
https://www.salesforce.com/blog/2016/12/4-tips-to-turn-customer-feedback-into-action.html/
As an employer, you need to provide oodles of feedback to employees to ensure they know what they’re doing, what they’re supposed to be doing, what they’re doing well and what they could be doing better. Bad feedback from employees and customers alike provides a way to prevent little annoyances from becoming reasons for good people to leave you.
http://www.customerexperienceupdate.com/feedback/?open-article-id=8026285&article-title=bad-feedback-is-the-best-feedback--are-you-listening-for-it-&blog-domain=360connext.com&blog-title=360connext/
An interesting article on NewMR by Ray Poynter prompted this post. He spoke about the differences between customer focus and customer centricity and the often times confusion between the two terms. That is why I tend to speak about customer first rather than customer centricity these days.
In its simplest form a customer first strategy is about thinking customer first in everything you do. Yes I know it sounds easy but it really isn’t. That it doesn’t come naturally, at least to start with. And that it involves a culture change to move the organisation in this direction. But I can assure you it’s worth it; its value is now well proven.
http://www.customerexperienceupdate.com/?open-article-id=8104004&article-title=what-a-customer-first-strategy-is--and-what-it-s-not--&blog-domain=c3centricity.com&blog-title=c3centricity/
