On one level, retail marketing is all about getting your brand message across to your customers through channels including online, print, brick-and-mortar store signs and social media. Aside from communicating your message, however, it’s also increasingly about the reverse: listening to your customers.
Constant active listening through monitoring customer feedback and conversations will allow you to improve the performance of your business across the board. It also gives you insights into your business that you may have never noticed another way. Based on my experience, here are five takeaways on using customer feedback.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/12/10/stop-look-and-listen-five-lessons-on-customer-feedback/#36bcf46d7836/
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There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly lose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
Traditional CRM is typically transactional; social CRM is behavioral. Traditional CRM is company-centric and focused on sales; social CRM is truly customer-centric. Traditional CRM is about implementing the technology; social CRM is focused on applying the strategy.
Traditional CRM architecture is typically designed to manage these four primary areas.
https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=129216/
Twenty, even ten decades back, when a complaint was generally created by correspondence, a disgruntled customer could be managed in-house without anybody outside the company understanding, but these days are all gone.
Here are just 5 reasons why you need to request customer feedback.
http://www.exousialuxury.com/5-reasons-why-you-should-ask-for-customer-feedback/
Every company wants to solve their customers problems in the most efficient way. Instead of guessing what your customer is feeling about your software, they can give you straight answers if you open a space/channel for it. Huh? Actually, it’s simple. In order to make your customer give a positive or negative feedback about your software, you need to create opportunities on your website where they can feel safe and prepared to share their feedbacks.
https://www.dragapp.com/blog/customer-feedback-saas/
Utilizing your customers’ feedback in a constructive way can help improve your customer relations as well as increase your business’s success. Here are some things to keep in mind when considering customer feedback surveys for your business.
https://daveschoenbeck.com/pro-tips-to-leverage-customer-feedback-surveys/
Retailers always need to properly analyze customer feedback if they want to evolve their business to meet shopper needs. But when collecting that feedback, they better make it quick for the shopper. As many as 44% percent of shoppers have abandoned a customer feedback survey without completing it, with 57% of those citing length as the primary reason for doing so, according to a survey from Medallia.
Beyond the length of the survey, these characteristics have caused consumers to abandon customer feedback surveys:
https://www.retailtouchpoints.com/topics/shopper-experience/57-of-shoppers-abandon-customer-feedback-surveys-because-they-re-too-long/
Growing passenger numbers in an increasingly cosmopolitan world are forcing airports to step up their game to ensure that travellers are satisfied with services. As customer feedback becomes more and more crucial to reach this goal, digitalisation offers new ways of gathering and organising data.
https://www.airport-technology.com/features/how-is-digitalisation-improving-customer-feedback-at-airports/
We are all too familiar with customer feedback requests as they bombard us from every side: email signatures, website pop-ups, phone queues (“press 1 after this call to …”), even the grocery gal circles a survey she’d like us to take at the bottom of the receipt.
Companies seem eager to know what we think about everything. But does it work? Do they get our honest opinions? And do they get scientific data that helps them improve?
http://customerthink.com/how-to-invite-the-most-honest-customer-feedback/
