Why are bad reviews so destructive? Despite the fact that they’re less trustworthy than most consumers think, consumers continue to base their purchase decisions on them. Pew Research Center found that 82 percent of American adults “sometimes” or “always” read online reviews before making new purchases, 65 percent of whom believe they’re generally accurate. Yet a Journal of Consumer Research study found almost no correlation between professional assessments (in this case, Consumer Reports ratings) and online reviews.
Bad reviews are bad news for brands, large or small. But the good news is that companies can prevent them with one simple action they should be taking, anyway: listening to their customers.
https://www.forbes.com/sites/serenitygibbons/2018/09/20/why-businesses-need-to-see-customer-feedback-as-make-or-break/
One or two negative reviews don’t have the power to torpedo your business. While we all want positive reviews, the bad ones aren’t as bad as you think. Negative reviews can actually help search engine rankings. Let me explain why.
https://www.searchenginejournal.com/how-negative-reviews-impact-seo/265991/
An app’s store rating has a tremendous impact on how well an app ranks in the app store and strongly influences what percentage of store listing impressions result in downloads. Many apps (and by extension businesses) live and die with their app store ratings. At the same time, app store ratings are simply a reflection of how well an app is received and how it interacts with its users. Many would-be negative reviews can be circumvented through in-app feedback mechanisms. In turn, many potential positive reviews are left unfulfilled because a user was not properly prompted. This article will explore how apps and app owners can combat negative reviews, successfully solicit positive reviews, and even convert 1-star ratings into 5-stars.
http://customerthink.com/user-feedback-management-and-app-store-ratings/
Know a good carpenter? Got a decent plumber? Used a speedy removal firm? We tend to rely on word-of-mouth to find reliable professionals, but what if your friends and associates don’t come up with the goods?
The increasingly popular route is to check out customer review websites. But how do you know which to trust?
http://www.dailymail.co.uk/property/article-5113841/Which-online-review-sites-REALLY-trust.html/
The last few months of 2017 saw much coverage in the legal press about the commitment of both the Solicitors Regulation Authority and the Legal Services Board to require firms to be more transparent with clients in relation to the costs of their services – particularly in areas such as conveyancing, wills and family law. To judge from the below-the-line comments on a number of articles, the proposals have met with a mixed reception among practitioners.
https://www.lawgazette.co.uk/practice-management/dealing-with-online-reviews/5064714.article/
Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. The importance of online reviews for businesses is truly mind boggling; from increase of brand awareness to an overall increase of profit in the long run.
http://theonlinedepartment.com/8-reasons-why-online-reviews-are-important-to-your-business/
A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes. So what’s the difference between online user feedback and online reviews?
https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
