Did you know that – statistically speaking- email marketing has shown a significantly better ROI compared to other marketing channels? According to a survey conducted by Direct Marketing Association and Demand Metric, email had an ROI of nearly 122%, whereas other channels such as social media had just 28%. Interestingly enough, the majority of companies that achieved this ROI were using what are called email marketing services. Email marketing services are tools that help business owners and marketers create, send, test, optimise, track and report on the performance of their email marketing campaigns.
https://mopinion.com/best-email-marketing-services-for-small-businesses-smb/
When it comes to the retail customer experience, creating and developing a seamless CX isn't just a focal point for the big brand names and national retailers. It's also a must for the smaller and mid-size retailer.
Yet oftentimes the SMB retail operator doesn't have a tremendous budget or internal resources to take on the crucial CX effort and it can sometimes fall into the cracks within the day-to-day operations of running a small retail shop.
But as one expert shares, that doesn't have to be the scenario as developing a rewarding retail customer experience doesn't necessarily equate to spending thousands, hiring on staff or contracting out for services.
One of the best, and quickest, approaches is understanding that a customer experience does not end once the purchase transaction has ended, according to Pam Slim, author, consultant and small business expert.
https://www.retailcustomerexperience.com/articles/how-to-craft-a-successful-smb-retail-customer-experience/
More exposure, increased in sales, a bigger customer base and more employees… I think we can all agree that growth is the one thing all small businesses (or SMBs) strive for. However, with this growth also comes the need for better organisation skills and more streamlined processes within your business. This is where a CRM software becomes your best friend.
Earlier this month, we came out with an overview of the best CRM software for Enterprise businesses. Now we want to focus on the smaller players. This article will zoom in on 15 of the best (and top-rated) CRM software intended for small businesses.
https://mopinion.com/best-crm-software-for-small-businesses-smb/
