If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated.
https://mopinion.com/email-marketing-best-practices-for-2020/
How do you learn from your customers if you’re not willing to ask? This is the whole point of prioritizing customer feedback and creating a ‘Voice of the Customer’ (VoC) strategy.
And in the infographic below, we take a look at how companies, irrespective of size and scale, can implement an effective Voice of the Customer program to arrive at deeper customer insight.
https://medium.com/@getcloudcherry/how-to-design-the-perfect-voice-of-the-customer-strategy-9210df1bcd74/
The world of customer satisfaction (CSAT) measurement has evolved over the past 10 years, largely spurred on by technology. It’s evolved from:
- point-in-time to real-time,
- anonymous to linked,
- brick-and-mortar to multi-channel, and
- available to key players to actionable across the whole organization.
Each of these technological evolutions has benefited the two main stakeholders. First, the company that needs the data to learn and improve and, second, the customers who need to know that a company genuinely cares about them. Let’s consider the needs of both the company and the customer on the way to building a great CSAT program.
http://customerthink.com/what-makes-a-great-customer-satisfaction-program/
We’re noticing a disturbing trend: industry reports are pointing out that most VOC programs are struggling to prove value. Some reports say that as little as 15% of today’s organizations feel their programs are successful. What’s behind that?
Software seems to be getting the blame for the lack of VOC success, but it’s not always the software that’s the problem.
Many companies have the wrong expectation of what software is meant to do in a VOC program. And to make it worse, companies rarely wrap their software investment in the right CX strategy – one that guides action and cultural adoption.
http://customerthink.com/are-you-expecting-too-much-from-your-voc-software/
Businesses around the world are having to constantly shift and adapt to the changing tides of consumerism. This is no different for the retail industry, considering it could cease to exist without customer demand. As 2019 inches closer, the time to re-evaluate your various marketing and advertising strategies and campaigns in a way that will stand out in the over-saturated world of a Google search is now.
Enter customer-driven marketing; a strategy that can transcend any campaign for any industry if done correctly. To instill a customer-driven marketing approach to your store, you’ll need to first ensure there is consistency for your customers in the form of processes, that you’re curating content specifically for your target market and customer-base, and that you’re gathering data through customer feedback.
Together, you’ll be able to implement these tactics your various approaches on gaining new customers, maintaining the level of satisfaction for current customers, and winning over those who are still a bit unsure of the experience your store offers.
https://www.retailcustomerexperience.com/blogs/the-necessity-of-customer-driven-marketing-for-retail/
How many times, during a customer experience, have you been asked to “just take a quick survey”? Whether you receive a pop-up immediately after buying something online or get a phone call a few days after an interaction with a service representative, you'll likely agree that you rarely enjoy the experience.
In fact, you probably ignore most survey requests unless you have something very positive or very negative to say.
https://www.entrepreneur.com/article/316351/
Today, one poor customer service experience can trigger a customer to switch to your competition. According to a Forrester report, customers are increasingly driving up revenue risk, as they don’t mind doing business with competitors if their expectations are not met. The report also estimates that firms will experience a 25-50% increase in revenue risk due to bad customer experiences, so efforts to retain customers must be given the utmost importance.
https://www.forbes.com/sites/forbestechcouncil/2018/06/26/it-is-time-to-reinvent-your-customer-retention-strategy/#2a83db80152a/
As information becomes more available and for free, thanks to the Internet and social media networks, product differentiation in one category is becoming more and more difficult.
As a result, businesses need to focus on customer experience to set themselves apart from their competitors. Customer experience is defined as a series of interactions between a customer and an organization throughout their business relationship. The interaction begins from the moment the customer hears about the business all the way to making a purchase of the product or service.
https://www.entrepreneur.com/article/313807/
We recently read a crazy Linkedin post from Dave Grow, CEO of LucidChart. Dave took a common piece of advice for entrepreneurs “to do things that don’t scale,” and used it to better understand his customers. He has read more than 100,000 customer support tickets at LucidChart.
As a CEO of a fast-growing startup, there’s a million other strategies and tactics that Dave could be doing, but he deliberately prioritized reading support tickets. He understands the value of building relationships and staying close to customers’ feedback.
https://customerthink.com/grow-your-company-faster-by-reading-customer-feedback/
Customer experience is more like an iceberg. You could see the numbers and trends on the surface, but dive deep down and you’ll discover what actually drives it and, more importantly, how your company can achieve business goals making improvements on the basis of customer feedback. So why should you collect text feedback rather than scores?
http://customerthink.com/customer-feedback-is-much-more-than-a-score/
