Marketing is a cornerstone of the business world, regardless of industry, and whether you succeed or become another statistic depends on how successful your marketing efforts are. This includes advertising, social media, website optimization, public relations, and of course, crafting the perfect content marketing plan because as we all know, content is king. In other words, marketing is at the heart of your business.
https://irishtechnews.ie/the-importance-of-crafting-a-marketing-plan-for-your-new-business/
The official website for Crow Wing County set a record with about 1.3 million views in 2017, according to officials, a trend for the fourth straight year.
For the first time, mobile device users topped 60 percent of the website traffic and continue to grow at a higher pace than residents searching the county website using a desktop computer.
http://www.pineandlakes.com/news/government-and-politics/4403230-crow-wing-county-board-website-sets-record-more-million-visits/
Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.
Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.
Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
https://designmodo.com/learnable-web-design/
When it comes to designing a website, most people are often left confused and not knowing where to start.
Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
http://socialbarrel.com/15-hacks-to-create-the-perfect-website-infographic/114307/
Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
http://searchcrm.techtarget.com/feature/AI-in-retail-delivers-next-generation-online-personalization/
Businesses nowadays are becoming increasingly more customer-centric on their digital channels, and for a good reason too. Studies show that companies that put their customers at the core of their business are nearly 60% more profitable than those that don’t. So what are these companies doing to achieve this success exactly? Many of them are ‘passing the mic’ to their customers. In other words, giving their customers a voice through customer feedback software such as Medallia for Digital.
https://mopinion.com/best-alternatives-medallia-digital/
Major shopping days like Black Friday and Cyber Monday can become make-or-break moments for online retailers. This year, Black Friday shopping was dominated by online sales. Americans spent a record $5 billion online in 24 hours this Black Friday, an increase of 16.9% since last year, according to data from Adobe Digital Insights. On Cyber Monday, Americans spent a blockbuster $6.6 billion online. For e-retailers, this shopping frenzy can mean soaring profits or lost customers, depending on website performance.
http://www.econtentmag.com/Articles/Editorial/Industry-Insights/4-Simple-Steps-Retailers-Can-Take-to-Boost-Holiday-Sales-Through-Web-Optimization-122251.htm/
Website performance is an important but sometimes overlooked component of a website’s ability to attract and convert traffic. This makes sense especially at the age of e-commerce and online payments, through multiple channels such as mobile and web, where every second counts.
http://www.cxotoday.com/story/heres-why-web-performance-market-will-keep-growing/
Google News has forever changed how readers keep up with the world around them. Previous generations of newsreaders first had to pick up a publication and then sort through, page by page, to find the headlines that captured their attention (oh, the tedium!). Never again. Today's newsies only need to visit Google News to behold an aggregated page of multiple sources that are grouped by topic and displayed in order of the reader's personal interests.
https://www.forbes.com/sites/denispinsky/2018/01/11/google-news/#18dcced33d50/
Every business owner should know a few simple SEO tips that they can use to increase their search engine ranking. Often business people hire an (overpriced) consultant.
Search engine optimization is important for any person those want to increase their ranking with the search engines. So it is very important for everyone to know a basic understanding of how SEO works and why.
https://www.fabnewz.com/2018/01/17/seo-tips-increase-website-traffic/
