Tags: website-optimization*

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  1. Did you know that 53% of visitors will abandon your website if it takes more than 3 seconds to load? And did you know that almost ‘40% of users will stop engaging if they find the content or layout of a website shabby and tatty’. While these small blunders may seem trivial, they mustn’t be overlooked as they are very well capable of killing your conversion and retention rates. The question is, how can you optimise your website in a way that completely eliminates these errors. Well, the truth is you can’t. No one can. But you can certainly make improvements! Let me introduce you to website optimisation services.
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  2. When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition.
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  3. Expresso Fashion and Claudia Sträter are two well-known Dutch fashion brands with stores in the Netherlands, Belgium and Germany. Alongside their more traditional, brick-and-mortar shops, these labels are also sold online. This omni-channel strategy makes it possible for these two webshops to not only serve as sales channels but also platforms for inspiration. Visitors can get their inspiration online and then choose to do their shopping in the webshop or in-store. In other words, their online services are critical to the success of both on- and offline channels.
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  4. A high performing website is like having a 24/7 salesman. This sales rep works for you while you sleep, play, serve clients, spend time with family or work in the business -- every single hour and second of the day your site can be growing your business. If it's optimized, it's working like a well-trained salesman -- attracting leads, inviting potential clients to see your products, conversing with them, setting appointments and closing sales. It's a tireless worker that never sleeps, works all year round and serves as another pillar of your business success.
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  5. Everyone knows diamonds are a girl’s best friend, but what many don’t know is that artificial intelligence will soon become every brand’s best friend – especially in today’s digitized world of ecommerce, where personalization and website optimization can make or break online retail revenue. It’s no secret that the future of retail lies in ecommerce. Forrester has predicted that online sales will reach $523 billion by 2020 in the U.S. And, according to a joint survey conducted by Square and Big Commerce, 67% of millennials and 56% of Gen X-ers prefer to search and purchase on ecommerce sites rather than in-store. With these statistics on hand, and the glaring reality of expensive brick-and-mortar stores shutting down by the dozens, brands are beginning to leverage AI-backed solutions to help them win in the ecommerce game.
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  6. Marketing is a cornerstone of the business world, regardless of industry, and whether you succeed or become another statistic depends on how successful your marketing efforts are. This includes advertising, social media, website optimization, public relations, and of course, crafting the perfect content marketing plan because as we all know, content is king. In other words, marketing is at the heart of your business.
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  7. The official website for Crow Wing County set a record with about 1.3 million views in 2017, according to officials, a trend for the fourth straight year.

    For the first time, mobile device users topped 60 percent of the website traffic and continue to grow at a higher pace than residents searching the county website using a desktop computer.
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  8. Building a learnable website is much tougher than it sounds. The goal should be a clear user experience that visitors can quickly pick up and understand.

    Mobile app designers can solve this through onboarding which helps users learn the interface. But websites can’t always offer lengthy tutorials.

    Let’s take a look at learnability and see how you can apply these techniques to your websites. Most visitors know how to browse the web so it’s not really about making interfaces that people learn, but rather just following conventions so they’re comfortable using your site.
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  9. When it comes to designing a website, most people are often left confused and not knowing where to start.

    Copious amounts of time and energy are wasted trying to sort through the never ending hints, tips, tricks and guides on web design that are out on the web today.
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  10. Today, many companies market to broad segments because it's more efficient than one-to-one outreach. But each consumer has specific needs and wants. AI promises to fix this.
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Mopinion is a proud sponsor of Website Feedback News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Feedback Tools in order to collect feedback from the user. Mopinion takes it one step further and offers a solution to analyse and visualise user feedback results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.